Pengaruh Marketing Mix Terhadap Purchase Decisison Asuransi Jiwa ABC Life di Semarang

Safitri, Diyah (2024) Pengaruh Marketing Mix Terhadap Purchase Decisison Asuransi Jiwa ABC Life di Semarang. skripsi.

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Abstract

This research analyzes the Marketing Mix of purchasing decisions from ABC Insurance Life in Semarang. The aim of this research is to prove and analyze the influence of the marketing mix on purchasing decisions from ABC Insurance Life in Semarang. This research was conducted by distributing 100 questionnaires to ABC Insurance Life in Semarang. This research uses the SPSS 25 program. The results of data analysis show that product, price, people, physical evidence do not have a significant influence on purchasing decisions. Meanwhile, place, promotion and process have a significant positive effect on purchasing decisions. Keywords: marketing mix, purchasing decision

Item Type: Article
Additional Information: Penelitian ini menganalisa Bauran Pemasaran terhadap keputusan pembelian dari nasabah Asuransi Jiwa ABC di Semarang. Tujuan dari penelitian ini adalah untuk membuktikan dan menganalisa pengaruh dari marketing mix terhadap keputusan pembelian dari nasabah Asuransi Jiwa ABC di Semarang. Penelitian ini dilakukan dengan menyebarkan 100 Kuesioner kepada nasabah Asuransi Jiwa ABC di Semarang. Penelitian ini menggunakan program SPSS 25. Hasil dari analisis data menunjukkan bahwa product, price, people, physical evidence tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian. Sementara place, promotion dan process berpengaruh positif signifikan terhadap keputusan pembelian. Kata kunci : marketing mix, keputusan pembelian
Uncontrolled Keywords: marketing mix, purchasing decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 05 Sep 2024 06:40
Last Modified: 05 Sep 2024 06:40
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/2128

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