Setyorini, Dessy (2024) PENGARUH PENALARAN MORAL, KOMUNIKASI KRISIS, DAN NORMA SUBJEKTIF TERHADAP NIAT MENDAFTAR HAJI DENGAN PERSEPSI KONTROL PERILAKU SEBAGAI VARIABEL MODERASI (Studi: Kantor Kementerian Agama Provinsi Jawa Tengah Bidang Penyelenggara Haji dan Umroh). Other thesis, STIE Bank BPD Jateng.
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Abstract
This study aims to analyze the effect of moral reasoning, crisis communication, and subjective norms on the intention to register for Hajj, by considering perceived behavioral control as a moderating variable. The research method used is descriptive quantitative. The sample in this study used the slovin formula so that 100 respondents were obtained. Data analysis using SmartPLS. The results of this research are: 1) There is a positive and significant influence of moral reasoning on the intention to register for hajj. 2) There is a positive and significant influence of crisis communication on the intention to register for hajj. 3) There is a positive and significant influence of subjective norms on the intention to register for hajj. 4) Perceived behavioral control weakening the influence of moral reasoning on the intention to register for the hajj. 5) Perceived behavioral control does not play a moderating role or neither strengthens nor weakens the influence of crisis communication support on the intention to register for hajj. 6) Perceived behavioral control is able to moderate by strengthening the influence of subjective norms on the intention to register for the hajj. Keywords: Moral Reasoning, Crisis Communication, Subjective Norms. Intentions, Perceived Behavior Control, Registering for Hajj
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh penalaran moral, komunikasi krisis, dan norma subjektif terhadap niat mendaftar haji, dengan mempertimbangkan persepsi kontrol perilaku sebagai variabel moderasi. Metode penelitian yang digunakan yaitu kuantitatif deskriptif. Sampel dalam penelitian ini menggunakan rumus slovin sehingga di dapatkan 100 responden. Analisis data menggunakan SmartPLS 4. Hasil penelitian ini adalah: 1) Terdapat pengaruh positif dan signifikan penalaran moral terhadap niat mendaftar haji. 2) Terdapat pengaruh positif dan signifikan komunikasi krisis terhadap niat mendaftar haji. 3) Terdapat pengaruh positif dan signifikan norma subjektif terhadap niat mendaftar haji. 4) Persepsi kontrol perilaku memperlemah pengaruh penalaran moral terhadap niat mendaftar haji. 5) Persepsi kontrol perilaku tidak berperan sebagai pemoderasi atau tidak memperkuat maupun memperlemah pengaruh antara dukungan komunikasi krisis terhadap niat mendaftar haji. 6) Persepsi kontrol perilaku mampu memoderasi dengan memperkuat pengaruh norma subjektif terhadap niat mendaftar haji. |
| Uncontrolled Keywords: | Penalaran Moral, Komunikasi Krisis, Norma Subjektif. Niat, Persepsi Kontrol Perilaku, Mendaftar Haji |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S2 |
| Date Deposited: | 25 Mar 2024 01:50 |
| Last Modified: | 25 Mar 2024 01:50 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1959 |
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