Setyaningrum, Diah Cahya (2024) PENGARUH PERSEPSI KEMUDAHAN, KENYAMANAN DAN RISIKO TERHADAP MINAT ULANG MENGGUNAKAN MOBILE BANKING (Studi Kasus Pada Nasabah Bank Negara Indonesia Di Kabupaten Batang ). Other thesis, STIE BANK BPD JATENG.
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Abstract
Abstract Banking continues to develop its products, one of which is mobile banking. According to a survey conducted by Top Brand Award in 2022 and 2023, BNI Mobile is always last in the number of mobile banking users, with a percentage of 11.20% in 2022 and 11.30% in 2023. The research method used in this study is quantitative method. H1 Perception of Convenience has a positive and significant effect on re-interest in using BNI mobile. The results showed that the T count (4.980) T table (1.660) and the significance value (0.000) 0.05. H2 Perception of Comfort has a positive and insignificant effect on re-interest in using BNI mobile. The results showed that the T count (1.528) T table (1.660) and the significance value (0.130) 0.05. H3 Risk Perception has a positive and significant effect on re-interest in using BNI mobile. The results showed that the T count (4.832) T table (1.660) and the significance value (0.000) 0.05. The perception of convenience has a positive and significant effect on reinterest in using mobile banking. Perceived convenience has a positive and insignificant effect on re-interest in using mobile banking. Risk perception has a positive and significant effect on re-interest in using mobile banking. Keywords: Mobile Banking, Perception of Convenience, Convenience, Risk
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Abstrak Perbankan terus mengembangkan produk-produknya salah salah satunya yaitu Mobile banking. Menurut survei yang dilakukan Top Brand Award pada tahun 2022 dan tahun 2023, BNI Mobile selalu berada di urutan terakhir pada jumlah pengguna mobile banking, dengan presentase 11,20% pada tahun 2022 dan 11,30% pada tahun 2023. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. H1 Persepsi Kemudahan berpengaruh positif dan signifikan terhadap minat ulang menggunakan BNI mobile. Hasil pengamatan menunjukkan bahwa T hitung (4,980) T tabel (1,660) dan nilai signifikansi (0,000) 0,05. H2 Persepsi Kenyamanan berpengaruh positif dan tidak signifikan terhadap minat ulang menggunakan BNI mobile. Hasil pengamatan menunjukkan bahwa T hitung (1,528) T tabel (1,660) dan nilai signifikansi (0,130) 0,05. H3 Persepsi Risiko berpengaruh positif dan signifikan terhadap minat ulang menggunakan BNI mobile. Hasil pengamatan menunjukkan bahwa T hitung (4,832) T tabel (1,660) dan nilai signifikansi (0,000) 0,05. Persepsi kemudahan berpengaruh positif dan signifikan terhadap minat ulang menggunakan mobile banking. Persepsi kenyamanan berpengaruh positif dan tidak signifikan terhadap minat ulang menggunakan mobile banking. Persepsi risiko berpengaruh positif dan signifikan terhadap minat ulang menggunakan mobile banking. Kata Kunci: Mobile Banking, Persepsi Kemudahan, Kenyamanan, Risiko |
| Uncontrolled Keywords: | Keywords: Mobile Banking, Perception of Convenience, Convenience, Risk |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HJ Public Finance H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 06 Mar 2024 07:13 |
| Last Modified: | 06 Mar 2024 07:13 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1842 |
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