Dewanto, Arif (2023) ANALISIS PENGARUH PRODUK DAN MEDIA PROMOSI TERHADAP MINAT NASABAH DALAM PENGGUNAAN MOBILE BANKING PADA BANK SYARIAH INDONESIA CABANG SEMARANG. STIE Bank BPD Jateng. (Submitted)
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Abstract
The purpose of this study is to identify and examine the products and promotional materials that together influence consumer interest in mobile banking at BSI Semarang Branch. This research uses quantitative methods. Samples made using non-probability sampling techniques and accidental sampling strategies amounted to 100 people. Data analysis techniques used in this study include checking data quality, testing hypotheses with the SPSS program, multiple linear regression analysis, and testing assumptions. Based on the results of data processing, the value of t count is 3.320 > t table (α/2 ; n-k-1) = (0.025 ; 100-3-1) = (0.025 ; 96) worth 1.984 and the sig. 0.001 < 5% significance level (0.05) means that there is a significantly positive effect on Islamic bank products on customer interest and the t-value is 6,425 > t-table (α/2 ; n-k-1) = (0.025 ; 100-3- 1) = (0.025; 96) worth 1.984 and a sig. 0.000 <5% significance level (0.05) means that there is a significantly positive effect on Islamic bank promotion media on customer interents
| Item Type: | Other |
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| Additional Information: | Tujuan dari penelitian ini adalah untuk mengetahui dan mengkaji produk dan materi promosi yang secara bersama-sama mempengaruhi minat konsumen terhadap mobile banking di BSI Cabang Semarang. Penelitian ini menggunakan metode kuantitatif. Sampel yang dibuat dengan menggunakan teknik non- probability sampling dan strategi accidental sampling berjumlah 100 orang. Teknik analisis data yang digunakan dalam penelitian ini meliputi pemeriksaan kualitas data, pengujian hipotesis dengan program SPSS, analisis regresi linier berganda, dan pengujian asumsi. Berdasarkan hasil olah data didapatkan nilai t hitung senilai 3.320 > t tabel (α/2 ; n-k-1) = (0,025 ; 100-3-1) = (0,025 ; 96) senilai 1,984 dan nilai sig. 0,001 < taraf signifikansi 5% (0,05) berarti bahwa terdapat pengaruhnya secara signifikan positif produk bank syariah kepada minat nasabah dan nilai t hitung senilai 6.425 > t tabel (α/2 ; n-k-1) = (0,025 ; 100-3-1) = (0,025 ; 96) senilai 1,984 dan nilai sig. 0,000 < taraf signifikansi 5% (0,05) berarti bahwa terdapat pengaruhnya secara signifikan positif Media promosi bank syariah kepada minat nasabah |
| Uncontrolled Keywords: | Keywords: Product, Promotion, interest, Mobile Banking |
| Subjects: | A General Works > AC Collections. Series. Collected works H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 05 Sep 2023 07:10 |
| Last Modified: | 05 Sep 2023 07:10 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1468 |
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