Aisy, Putri Nabila Rihhadatul (2023) Dampak Digital Banking Terhadap Profitabilitas Usaha Mikro Kecil Dan Menengah (UMKM) (Studi Kasus Pada Pelaku UMKM Di Kabupaten Brebes). Other thesis, Stie Bank Bpd Jateng.
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Daftar Pustaka Putri Nabila RA 11191024.pdf Download (94kB) |
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Abstract
This study aims to analyze digital banking on the profitability of MSMEs. This study uses dependent and independent variables. The sample in this study were 100 MSME actors in Brebes Regency. Sampling using simple random sampling method. The type of data in this study is quantitative, while the data source comes from primary data obtained from the results of questionnaires in the form of interviews and google forms. data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this study indicate that the variable ease of receiving payments from customers has a positive effect on the profitability of SMEs. Then for other variables it does not affect the profitability of SMEs. Keywords: MSME, Digital banking, Profitability.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk menganalisis tentang digital banking terhadap profitabilitas UMKM. Penelitian ini menggunakan variabel dependen dan independen. Sampel dalam penelitian ini adalah 100 pelaku UMKM di Kabupaten Brebes. Pengambilan sampel menggunakan metode simple random sampling. Jenis data dalam penelitian ini adalah kuantitatif, sementara untuk sumber datanya berasal dari data primer yang didapat dari hasil kuesioner berupa wawancara dan google form. data dianalisis menggunakan Partial Least Square Structural Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS. Hasil penelitian ini menunjukkan bahwa variabel kemudahan dalam menerima pembayaran dari nasabah berpengaruh positif terhadap profitabilitas UMKM. Kemudian untuk variabel yang lain tidak berpengaruh terhadap profitabilitas UMKM. |
| Uncontrolled Keywords: | UMKM, digital banking, profitabilitas |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce H Social Sciences > HG Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 05 Sep 2023 05:06 |
| Last Modified: | 05 Sep 2023 05:06 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1460 |
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