Determinan Adopsi Mobile Banking Pada Aplikasi Bima Mobile Bank Jateng

Fachmiza, Maulana (2024) Determinan Adopsi Mobile Banking Pada Aplikasi Bima Mobile Bank Jateng. Other thesis, STIE Bank BPD Jateng.

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Abstract

The rapid development of technology and the ever-increasing needs of consumers encourage the industry to run dynamically and change all the time without banking. The use of technology by banking has given rise to digital services such as mobile banking which can be used anytime and anywhere. This research aims to determine the level of customer acceptance of the presence of the Bima Mobile service, which is a mobile banking application owned by Bank Jateng using the Technology Acceptance Model (TAM) approach introduced by Davis in 1989. The research was carried out by distributing questionnaires to 416 Bima Mobile user respondents. The research method uses quantitative methods and SEM PLS data analysis techniques. The results of this research show that risk perception, technology acceptance, personal innovation, perceived usefulness, perceived ease of use, and attitude to use have a significant effect on intention to use. using Bima Mobile. This research shows the relationship between TAM's external and internal variables to analyze the use of Bima Mobile.

Item Type:	Thesis (Other)
Additional Information:	Perkembangan teknologi yang begitu cepat serta kebutuhan konsumen yang terus meningkat, mendorong industri berjalan dinamis dan berubah setiap saat tak terkecuali perbankan. Penggunaan teknologi oleh Perbankan melahirkan layanan digital seperti mobile banking yang dapat digunakan kapan saja dan di mana saja. Penelitian ini bertujuan untuk mengetahui tingkat penerimaan nasabah dengan hadirnya layanan Bima Mobile yang merupakan aplikasi mobile banking milik Bank Jateng dengan pendekatan Technology Acceptance Model (TAM) yang diperkenalkan oleh Davis pada tahun 1989. Penelitian dilakukan dengan menyebarkan kuesioner kepada 416 responden pengguna Bima Mobile. Metode penelitian menggunakan metode kuantitatif dan teknik analisis data SEM PLS. Hasil penelitian ini menunjukkan bahwa perceived risk, technology acceptance, personal innovativeness, perceived usefulness, perceived ease of use, dan attitude towards using berpengaruh signifikan terhadap intention to use Bima Mobile. Penelitian ini menunjukkan hubungan variabel ekstern dan intern TAM dalam rangka menganalisis adopsi Bima Mobile.
Uncontrolled Keywords:	Mobile Banking, SEM, Technology Acceptance Model
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance H Social Sciences > HJ Public Finance H Social Sciences > HT Communities. Classes. Races
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S2
Date Deposited:	21 Mar 2024 03:32
Last Modified:	21 Mar 2024 03:32
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/1935

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