PENGARUH SOCIAL INFLUENCE, PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION PADA PENGGUNA ROBLOX MELALUI SATISFACTION SEBAGAI VARIABEL MEDIASI (Studi Kasus di Kota Semarang)

Samboja, Fani Hapanah (2026) PENGARUH SOCIAL INFLUENCE, PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION PADA PENGGUNA ROBLOX MELALUI SATISFACTION SEBAGAI VARIABEL MEDIASI (Studi Kasus di Kota Semarang). Thesis thesis, Universitas BPD.

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Abstract

This study aims to analyze the effects of social influence and perceived usefulness on continuance intention, with satisfaction as a mediating variable among Roblox users, based on the Expectation Confirmation Model (ECM). The study employs a quantitative approach involving 134 active Roblox users selected through purposive sampling. The results indicate that social influence and perceived usefulness have a positive and significant effect on satisfaction and continuance intention, and that satisfaction mediates the relationships among the variables. These findings highlight the important role of user satisfaction in encouraging the continued use of the Roblox platform. Keywords: Social Influence, Perceived Usefulness, Satisfaction, Continuance Intention, Roblox

Item Type:	Thesis (Thesis)
Additional Information:	Penelitian ini bertujuan untuk menganalisis pengaruh social influence dan perceived usefulness terhadap continuance intention dengan satisfaction sebagai variabel mediasi pada pengguna roblox dengan menggunakan teori Expectation Confirmation Model (ECM). Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 134 pengguna aktif Roblox yang dipilih melalui teknik purposive sampling. Hasil analisis menunjukkan bahwa social influence dan perceived usefulness berpengaruh positif dan signifikan terhadap satisfaction dan continuance intention, serta satisfaction memediasi hubungan antarvariabel. Temuan ini menegaskan peran penting kepuasan pengguna dalam mendorong keberlanjutan penggunaan platform Roblox. Kata kunci: Social Influence, Perceived Usefulness, Satisfaction, Continuance Intention, Roblox
Uncontrolled Keywords:	Social Influence, Perceived Usefulness, Satisfaction, Continuance Intention, Roblox
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S1
Date Deposited:	31 Mar 2026 02:37
Last Modified:	31 Mar 2026 02:37
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/3210

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