SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP PATIENT LOYALTY DENGAN MEDIASI PATIENT SATISFACTION DI RSUD KRT SETJONEGORO WONOSOBO

Setyowardoyo, Bangun (2025) SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP PATIENT LOYALTY DENGAN MEDIASI PATIENT SATISFACTION DI RSUD KRT SETJONEGORO WONOSOBO. Thesis thesis, STIE Bank BPD Jateng.

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Abstract

This study aims to analyze the effect of service quality and perceived value on patient loyalty with patient satisfaction as a mediating variable. The research was conducted at KRT Setjonegoro Wonosobo Hospital, using quantitative methods with a sample of 100 outpatients. The research hypothesis examines the relationship between service quality and perceived value with patient satisfaction and loyalty. This study uses Structural Equation Modeling (SEM) to test the proposed model and obtain results about the significant influence of the variables involved. The results showed that all hypotheses were accepted, except H2, namely perceived value has no effect on patient loyalty.

Item Type:	Thesis (Thesis)
Additional Information:	Penelitian ini bertujuan untuk menganalisis pengaruh service quality dan perceived value terhadap patient loyalty dengan patient satisfaction sebagai variabel mediasi. Penelitian dilakukan di RSUD KRT Setjonegoro Wonosobo, menggunakan metode kuantitatif dengan sampel sebanyak 100 pasien rawat jalan. Hipotesis penelitian menguji hubungan antara kualitas layanan dan nilai yang dirasakan dengan kepuasan serta loyalitas pasien. Penelitian ini menggunakan Structural Equation Modeling (SEM) untuk menguji model yang diajukan dan memperoleh hasil tentang pengaruh signifikan dari variabel yang terlibat. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima, kecuali H2, yaitu perceived value tidak berpengaruh terhadap patient loyalty.
Uncontrolled Keywords:	service quality, perceived value, patient loyalty, patient satisfaction
Subjects:	H Social Sciences > HJ Public Finance R Medicine > RT Nursing R Medicine > RZ Other systems of medicine
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S2
Date Deposited:	19 Sep 2025 23:26
Last Modified:	19 Sep 2025 23:26
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/2578

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