Afrelia, Libna Sentya (2025) ANALISIS MANFAAT, KEPERCAYAAN, DAN LITERASI KEUANGAN DIGITAL TERHADAP MINAT MENGGUNAKAN BANK DIGITAL MILIK BANK JAGO (Studi Kasus Gen Z Di Kota Semarang). Skripsi thesis, STIE Bank BPD Jateng.
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Abstract
This study aims to analyze the benefits, trust, and digital financial literacy on the interest in using Bank Jago's digital bank. The population in this study is Gen Z in Semarang City. Using the Technology Acceptance Model (TAM) theory, the sampling technique used is the sample collection technique using Simple Random Sampling with a sample size of 100 samples. The Benefit variable (X1) has a negative and insignificant effect, while trust (X2) and Digital Financial Literacy (X3) have a positive and significant effect on the Interest in Using (Y) of Bank Jago's digital bank. The Benefits (X1), Trust (X2), and Digital Financial Literacy (X3) variables have a contribution of 0.764 or 76.4% in explaining the Interest in Using (Y) variable. While the remaining 0.236 or 23.6% is explained by other variables that were not studied.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk menganalisis manfaat, kepercayaan, dan literasi keuangan digital terhadap minat menggunakan bank digital milik Bank Jago. Populasi dalam penelitian ini adalah Gen Z di Kota Semarang. Menggunakan teori Technology Acceptance Model (TAM), teknik samping sampling yang digunakan adalah teknik pengumpulan sampelnya menggunakan Simple Random Sampling dengan jumlah sample sebanyak 100 sampel. Variabel Manfaat (X1) berpengaruh negatif dan tidak signifikan, sedangkan kepercayaan (X2) dan Literasi Keuangan Digital (X3) berpengaruh positif dan signifikan terhadap Minat Menggunakan (Y) bank digital milik Bank Jago. Variabel Manfaat (X1), Kepercayaan (X2), dan Literasi Keuangan Digital (X3) memiliki kontribusi sebesar 0,764 atau 76,4% dalam menerangkan variabel Minat Menggunakan (Y). Sementara sisanya 0,236 atau 23,6% dijelaskan variabel-variabel lain yang tidak diteliti. Kata Kunci: Bank Jago, Manfaat, Kepercayaan, Literasi Keuangan Digital, dan Minat Menggunakan. |
| Uncontrolled Keywords: | Bank Jago; Benefits; Trust; Digital Financial Literacy; Interest in Using |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HG Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 18 Sep 2025 08:34 |
| Last Modified: | 18 Sep 2025 08:34 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/2493 |
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