Krisdevany, Celline Alya (2024) Pengaruh orientasi pasar terhadap kinerja pemasaran yang dimediasi oleh keunggulan bersaing (Studi Kasus Pada Pedagang Sembako Pasar Bulu Semarang). Skripsi thesis, STIE BANK BPD JATENG.
Full text not available from this repository.Abstract
This research aims to empirically test the influence of market orientation in improving marketing performance through competitive advantage. The population of this research is MSMEs at the Semarang Fur Market Traders. The sample used in this research was 40 respondents. In this research, the method used for the sampling technique is the census method, then the data collection method is through questionnaires and data analysis using Smart PLS (Partial Least Square) version 4. The results of this research show that the independent variable, namely market orientation (X1) has an effect on the variable The dependent is marketing performance (Y) through competitive advantage (X2) as a mediating variable. Keywords: Market Orientation, Competitive Advantage and Marketing Performance
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Heri Ismanto |
| Date Deposited: | 16 Sep 2024 07:08 |
| Last Modified: | 16 Sep 2024 07:08 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/2341 |
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