PENGARUH PERSEPSI KEMUDAHAN, PROMOSI DAN KUALITAS LAYANAN ELEKTRONIK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA TOKO DARING KOSMETIK SOCIOLLA)

Istiana, Istiana (2024) PENGARUH PERSEPSI KEMUDAHAN, PROMOSI DAN KUALITAS LAYANAN ELEKTRONIK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA TOKO DARING KOSMETIK SOCIOLLA). Other thesis, STIE Bank BPD Jateng.

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Abstract

This research was conducted with the aim of finding out the influence of perceived convenience, promotion, quality of electronic services on purchasing decisions mediated by trust in the Sociolla online shop, and to find out the relationship between dependent, independent and mediation variables. The sample used was 100 respondents consisting of webstie users Sociolla shop online, using non-probability sampling techniques. The data in this research comes from a questionnaire with a Likert scale using Google Form. Data were processed using PLS-SEM version 4.0. Based on the results of data analysis, it shows that (1) perceived ease of trust has no significant influence on the Sociolla online store, (2) promotion on trust has a significant influence on the Sociolla online store, (3) quality of electronic services has no significant influence on trust. sociolla online shop, (4) trust in purchasing decisions has a significant influence in the sociolla online shop, (5) perceived ease of purchasing decisions which is mediated by trust has no significant effect in the sociolla online shop, (6) promotions in purchasing decisions which are mediated by trust has no significant influence on the Sociolla online shop, (7) electronic service quality on purchasing decisions mediated by trust has no significant influence on the Sociolla online shop, Keywords: Perception Of Ease, Promotion, Electronic Service Quality, Trust, Buying Decision

Item Type: Thesis (Other)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S2
Date Deposited: 28 Mar 2024 04:52
Last Modified: 28 Mar 2024 04:52
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/2002

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