Pertiwi, Bunga (2024) PENGARUH NILAI FUNGSIONAL, SOSIAL DAN EMOSIONAL TERHADAP GREEN PURCHASE INTENTION MELALUI GREEN TRUST (Studi pada penerapan Peraturan Walikota Semarang Nomor 27 Tahun 2019 tentang pengendalian penggunaan plastik). Other thesis, STIE Bank BPD Jateng.
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Abstract
The Mayor’s regulation No. 27 of 2019 on Plastic Control requires people to pay Rp 200 when buying eco-friendly shopping bags. The purpose of the research is to find out the influence of functional, social and emotional values on green purchase intentions through green trust. Data collection method using questionnaires, samples of 100 people. Data analysis method using SEM PLS 4.0. Convergence validity test results show that the statement on the variabel can explain the respective variabel and the respondent’s answer to the statement is reliable. The result of the hypothesis is that functional values and social values have no significant impact on the green purchase intention while emotional values are significantly influenced by green purchase intention. Green trust has a significant positif impact on green purchase intention. Functional and emotional values have significant positif influence on green purchase intention through green trust whereas social value variabels have no significant positif effect on green purchase intention via green trust as mediation variabel. Keyword : Functional Value, Social Value, Emotional Value, Green Trust, Green Purchase Intention
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Peraturan Walikota Semarang Nomor 27 tahun 2019 tentang Pengendalian Penggunaan Plastik menyebabkan masyarakat harus membayar Rp 200 saat membeli kantong belanja ramah lingkungan. Tujuan penelitian untuk mengetahui pengaruh nilai fungsional, sosial dan emosional terhadap green purchase intention melalui gren trust. Metode pengumpulan data menggunakan kuesioner, sample berjumlah 100 orang. Metode analisis data menggunakan SEM PLS 4.0. Hasil uji validitas konvergen menunjukkan pernyataan pada variabel mampu menjelaskan variabel masing-masing serta jawaban responden terhadap pernyataan adalah reliabel. Hasil hipotesis yaitu nilai fungsional dan nilai sosial tidak berpengaruh signifikan terhadap green purchase intention sedangkan nilai emosional berpengaruh signifikan terhadap green purchase intention. Kemudian untuk nilai fungsional dan nilai emosional berpengaruh signifikan terhadap green trust sedangkan nilai emosional tidak berpengaruh signifikan terhadap green trust. Green trust berpengaruh positif signifikan terhadap green purchase intention. Nilai fungsional dan nilai emosional berpengaruh positif signifikan terhadap green purchase intention melalui green trust sedangkan variabel nilai sosial tidak berpengaruh signifikan terhadap green purchase intention melalui green trust sebagai variabel mediasi. |
| Uncontrolled Keywords: | nilai fungsional, nilai sosial, nilai emosional, green trust, green purchase intention |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S2 |
| Date Deposited: | 21 Mar 2024 02:48 |
| Last Modified: | 21 Mar 2024 02:48 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1932 |
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