Maghfiroh, - (2012) Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Batik Pekalongan. Other thesis, STIE Bank BPD Jateng.
![[img]](http://eprints.stiebankbpdjateng.ac.id/style/images/fileicons/text.png) |
Text
M.06.12 MAGHFIROH (1M.07.1154).pdf Download (1MB) |
Abstract
This research was conducted on a small and medium scale in the batik business enterprise in Pekalongan. Research objectives are to: (1) to analyze the effect of product quality to consumers buying interest in buying the batik Pekalongan, (2) to analyze the influence of the brand/brand of consumer buying interest in buying the batik Pekalongan, 3) to analyze the influence of packaging on buying interest consumers into buying Pekalongan batik, (4) to analyze the effect of price on consumer buying interest, (5) to analyze the influence of the availability of consumer goods to the buying interest in buying Pekalongan batik, and (6) to analyze the reference to consumer buying interest in buying the batik Population in this study is the general public who has purchased the product Pekalongan batik. A total of 96 respondents set as sample using Accidental Sampling technique. Multiple regression analysis is used to test the influence of factors of product quality, brand / brand, packaging, pricing, availability and references to consumer buying interest in buying Pekalongan batik. Regression results obtained in this study the equation Y = 0.076 X1 0.103 0.131 X2 X3 X4 0.257 0.396 0.141 X5 X6. Based on the regression results indicate that the variable quality of the products obtained by the significance of 0.032, the brand / brand gained significance 0.036, 0.021 significance derived packaging, prices gained 0.006 significance, availability of items of significance obtained 0.000 and 0.028 so that the significance of the obtained reference variable product quality, brand / brand, packaging, price, avilability of goods and the reference positive influence and significance of consumer buying interest in buying Pekalongan batik.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | small and medium business enterprise, buying interest, batik, Pekalongan |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Art |
| Depositing User: | Magang Magang Siswa |
| Date Deposited: | 19 Feb 2024 05:12 |
| Last Modified: | 19 Feb 2024 05:12 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1691 |
Actions (login required)
 |
View Item |
