Pengaruh Kualitas Produk,Perspsi Harga Dan Online Consumer Review terhadap keputusan Pembelian Di Tiktok Shop ( Studi Kasus Karyawan Swasta Di Semarang Barat)

Putri, Anggita (2023) Pengaruh Kualitas Produk,Perspsi Harga Dan Online Consumer Review terhadap keputusan Pembelian Di Tiktok Shop ( Studi Kasus Karyawan Swasta Di Semarang Barat). Other thesis, STIE BANK BPD JATENG.

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Abstract

TikTok Shop is one of the fastest growing e-commerce platforms and has a huge impact in the online selling industry. Fraud can occur due to intense competition between fellow sellers. In terms of products and reviews that have been carried out. This study aims to analyze the influence of product quality, price perceptions and online consumer reviews on purchasing decisions at Tiktok shops, with a focus on private employees in the West Semarang area. The research method used was quantitative involving 100 respondents as the research sample, who were selected using a purposive sampling technique with non-probability sampling. Data collection was carried out through questionnaires and data analysis was carried out using SmartPLS 4 Software. The results of this study are product quality partially has a positive effect on purchasing decisions. Meanwhile, price perception also partially has a negatif effect on purchasing decisions. On online consumer reviews have no influence on purchasing decisions Keywords: product quality, perceived price, online consumer reviews

Item Type: Thesis (Other)
Additional Information: TikTok Shop is one of the fastest growing e-commerce platforms and has a huge impact in the online selling industry. Fraud can occur due to intense competition between fellow sellers. In terms of products and reviews that have been carried out. This study aims to analyze the influence of product quality, price perceptions and online consumer reviews on purchasing decisions at Tiktok shops, with a focus on private employees in the West Semarang area. The research method used was quantitative involving 100 respondents as the research sample, who were selected using a purposive sampling technique with non-probability sampling. Data collection was carried out through questionnaires and data analysis was carried out using SmartPLS 4 Software. The results of this study are product quality partially has a positive effect on purchasing decisions. Meanwhile, price perception also partially has a negatif effect on purchasing decisions. On online consumer reviews have no influence on purchasing decisions
Uncontrolled Keywords: product quality, perceived price, online consumer reviews
Subjects: H Social Sciences > HM Sociology
Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 31 Aug 2023 08:42
Last Modified: 31 Aug 2023 08:42
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/1305

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