Kurniawan, Ferry (2023) PENGARUH KUALITAS PRODUK DAN KINERJA TENAGA PENJUAL TERHADAP MINAT PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI INTERVENING (Studi Kasus Pada Pelanggan CV RAUDAH MULTI TEKNIK). Other thesis, STIE Bank BPD Jateng.
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Abstract
In today's era of globalization, competition in the business world is running competitively. There are two types of businesses, namely Business to Business (B2B) and Business to Customer (B2C), which are differentiated based on their target markets. CV Raudah Multi Teknik is one of the companies operating in the B2B sector, where the performance of salesperson plays a crucial role for the company. This study aims to analyze the influence of product quality and salesperson performance on repurchase intention through customer satisfaction as an intervening variable. The research subjects are customers of CV Raudah Multi Teknik. The study is quantitative in nature, with a sample size of 132 respondents. The sampling technique used is saturated sampling. The analysis and calculations were conducted using SmartPLS 4 software. The results of this study indicate that product quality and salesperson performance have a direct influence on repurchase intention. Customer satisfaction partially mediates the relationship between sales personnel performance and repurchase intention. However, customer satisfaction does not mediate the relationship between product quality and repurchase intention.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | kualitas produk, kinerja tenaga penjual, kepuasan pelanggan, minat pembelian ulang |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce H Social Sciences > HG Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 31 Aug 2023 02:23 |
| Last Modified: | 28 Feb 2024 02:38 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1301 |
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