Pratama, Aditya Akbar (2023) PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI ULANG DI TOKOPEDIA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING. Other thesis, STIE Bank BPD Jateng.
![[img]](http://eprints.stiebankbpdjateng.ac.id/style/images/fileicons/text.png) |
Text
Skripsi Bab 1-3_Aditya Akbar Pratama_12190878.pdf Download (260kB) |
|
Text
Daftar Pustaka.pdf Download (194kB) |
Abstract
This research aims to determine the influence of product quality and brand image on repurchase intention with customer satisfaction as an intervening variable. The sample for this study consists of 140 respondents who are Tokopedia users in Sukoharjo. IBM SPSS is used for data processing. The analysis methods employed include Data Quality Test, Classical Assumption Test, Model Test, and Hypothesis Test using Path Analysis and Sobel Test. The findings of this research indicate that product quality and brand image have a significant and positive influence on customer satisfaction, product quality does not have a influence on repurchase intention, brand image and customer satisfaction have a significant and positive influence on repurchase intention, customer satisfaction is capable of mediating the effects of product quality and brand image on repurchase intention.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk and brand image terhadap minat beli ulang dengan kepuasan pelanggan sebagai variabel intervening. Sampel dalam penelitian ini sebesar 140 responden pengguna Tokopedia di Sukoharjo. Pengolahan data ini menggunakan IBM SPSS. Metode analisis yang dipakai ialah Uji Kualitas Data, Uji Asumsi Klasik, Uji Model, Uji Hipotesis dengan menggunakan Analisis Jalur dan Sobel Test. Dalam penelitian ini menunjukkan hasil kualitas produk dan brand image berpengaruh signifikan dan positif terhadap kepuasan pelanggan, kualitas produk tidak berpengaruh signifikan terhadap minat beli ulang, brand image dan kepuasan pelanggan berpengaruh signifikan dan positif terhadap minat beli ulang, kepuasan pelanggan mampu memediasi kualitas produk dan brand image terhadap minat beli ulang. |
| Uncontrolled Keywords: | Product Quality, Brand Image, Customer Satisfaction, Repurchase Intention. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 05 Sep 2023 03:49 |
| Last Modified: | 05 Sep 2023 03:49 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1222 |
Actions (login required)
 |
View Item |
