Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia

Mursid, Ali, Ph.D (2020) Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia. Journal of Economics, Business & Accountancy Ventura, 23 (3). pp. 452-465. ISSN 20873735

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Abstract

This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesia people based on the theory of stimulus organism response (S-O-R). First, it examines how COVID-19 information, information credibility, and scarcity affect positive sentiment and negative sentiment. Second, it verifies the influence of positive sentiment and negative sentiment on impulsive buying tendencies and impulsive buying behavior. Third, this study verifies impulsive buying tendency impacts impulsive buying behavior. Data was collected from Indonesian people living in a COVID-19 red zone with an online survey via Google form. In total, 320 respondents completed the survey and data analysis employs confirmatory factor analysis (CFA) and structural equation modelling (SEM). The result found that COVID-19 information and information credibility have a positive effect on positive sentiment, while it has an insignificant effect on negative sentiment. Scarcity has a positive effect on negative sentiment; on the other hand, it has no significant effect on positive sentiment. Both positive sentiment and negative sentiment have positive effects on impulsive buying tendencies. Only positive sentiment has a positive effect on impulsive buying behavior, while negative sentiment does not. Finally, impulsive buying tendencies have a positive effect on impulsive buying behavior

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Ph.D. Ali Mursid
Date Deposited: 08 Aug 2023 01:48
Last Modified: 08 Aug 2023 01:48
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/1159

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