PENGARUH STORE ATMOSPHERE, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP NIAT BELI ULANG (Studi pada swalayan CV. Brayan Maju di Kota Purbalingga)

Guntur Pratama, Uldi (2023) PENGARUH STORE ATMOSPHERE, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP NIAT BELI ULANG (Studi pada swalayan CV. Brayan Maju di Kota Purbalingga). Other thesis, STIE Bank BPD Jateng.

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Abstract

This study aims to examine the influence of store atmosphere variables, price perceptions, and service quality on repurchase intentions of CV. Brayan Maju which is located in Purbalingga City. The population in this study was determined as consumers of Brayan Maju supermarkets and as many as 100 respondents were selected through a purposive sampling method using a questionnaire distributed online. Data analysis was carried out using multiple linear regression using SPSS 26 software. The results of this study indicate that store atmosphere, perceived price, and service quality have a significant effect on repurchase intentions among Brayan Maju supermarket consumers.

Item Type: Thesis (Other)
Additional Information: Penelitian ini bertujuan untuk mengkaji pengaruh variabel store atmosphere, persepsi harga, dan kualitas pelayanan terhadap niat beli ulang pada konsumen swalayan CV. Brayan Maju yang berlokasi di Kota Purbalingga. Populasi dalam penelitian ini ditetapkan sebagai konsumen swalayan Brayan Maju dan sebanyak 100 responden yang dipilih melalui metode purposive sampling menggunakan kuesioner yang disebarkan secara online. Analisis data yang dilakukan adalah regresi linier berganda yang menggunakan perangkat lunak SPSS 26. Hasil dari penelitian ini menunjukkan bahwa store atmosphere, persepsi harga, dan kualitas pelayanan memiliki pengaruh yang signifikan terhadap niat beli ulang pada konsumen swalayan Brayan Maju.
Uncontrolled Keywords: Store Atmosphere, Price Perception, Service Quality, Repurchase Intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 04 Jul 2023 02:02
Last Modified: 04 Jul 2023 02:02
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/1094

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