PENGARUH WORK-LIFE BALANCE, KETERLIBATAN KARYAWAN (EMPLOYEE ENGAGEMENT), DAN KEPUASAN KERJA TERHADAP LOYALITAS KARYAWAN SWASTA DI KOTA SEMARANG

Safana, Dila (2026) PENGARUH WORK-LIFE BALANCE, KETERLIBATAN KARYAWAN (EMPLOYEE ENGAGEMENT), DAN KEPUASAN KERJA TERHADAP LOYALITAS KARYAWAN SWASTA DI KOTA SEMARANG. Skripsi thesis, Universitas BPD.

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Abstract

This study aims to analyze the effect of work-life balance, employee engagement, and job satisfaction on the loyalty of private-sector employees in Semarang City. This study uses a quantitative approach with a survey method conducted through online questionnaires distributed to 100 private-sector employees selected using purposive sampling. The data were analyzed using SPSS version 31, employing validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results indicate that work-life balance has a positive and significant effect on employee loyalty. Employee engagement also has a positive and significant effect on employee loyalty, while job satisfaction shows a positive and significant effect on employee loyalty. Furthermore, work-life balance, employee engagement, and job satisfaction simultaneously have a significant effect on employee loyalty. These findings indicate that employee loyalty can be strengthened through better work-life balance, higher employee engagement, and optimal job satisfaction within the organization.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	work-life balance, employee engagement, kepuasan kerja, loyalitas
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S1
Date Deposited:	19 Mar 2026 02:31
Last Modified:	19 Mar 2026 02:31
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/3137

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