ANALISIS PENGARUH KENYAMANAN, KUALITAS LAYANAN DAN INOVASI DIGITAL TERHADAP KEPUASAN NASABAH PENGGUNA MOBILE BANKING BIMA MOBILE DI KOTA SEMARANG

Setiani, Putri Ayu (2026) ANALISIS PENGARUH KENYAMANAN, KUALITAS LAYANAN DAN INOVASI DIGITAL TERHADAP KEPUASAN NASABAH PENGGUNA MOBILE BANKING BIMA MOBILE DI KOTA SEMARANG. Skripsi thesis, Universitas BPD.

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Abstract

This study aims to analyze the influence of convenience, service quality, and digital banking innovation on customer satisfaction among Bima Mobile mobile banking users in Semarang. The population in this study was Bank Jateng customers using Bima Mobile in Semarang. The sampling technique used was purposive sampling, with a sample size of 97 respondents. The results showed that the variable of convenience significantly influenced customer satisfaction. The variable of service quality significantly influenced customer satisfaction. The variable of digital banking innovation significantly influenced customer satisfaction.

Item Type: Thesis (Skripsi)
Additional Information: Penelitian ini bertujuan untuk menganalisis pengaruh kenyamanan, kualitas layanan, dan inovasi perbankan digital terhadap kepuasan nasabah pengguna mobile banking bima mobile di Kota Semarang. Populasi dalam penelitian ini adalah nasabah bank jateng pengguna bima mobile yang berada di Kota Semarang. Teknik sampling yang digunakan adalah teknik pengumpulan sampel menunggunakan purposive sampling dengan jumlah sampel sebanyak 97 responden. Hasil penelitian menunjukkan bahwa variabel kenyamanan penggunaan berpengaruh dan signifikan terhadap kepuasan nasabah. Variabel kualitas layanan berpengaruh dan signifikan terhadap kepuasan nasabah. Variabel inovasi perbankan digital berpengaruh dan signifikan terhadap kepuasan nasabah.
Uncontrolled Keywords: Keywords: Convenience, Service Quality, Digital Banking Innovation, Customer Satisfaction, Bima Mobile Users
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 16 Mar 2026 03:47
Last Modified: 16 Mar 2026 03:47
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/3075

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