Putri, Febi Mulya (2025) PERAN KONTROL DIRI SEBAGAI PEMODERASI PENGGUNAAN DIGITAL PAYMENT DAN GAYA HIDUP PADA PERILAKU KONSUMTIF GEN Z DI KOTA SEMARANG. Skripsi thesis, STIE Bank BPD Jateng.
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Abstract
This study aims to determine the role of self-control as a moderator of the use of digital payment and lifestyle on the consumptive behavior of generation Z in the city of Semarang. The object of this research is generation Z who live in the city of Semarang, with data collection techniques through questionnaires and involving 100 respondents. Research using quantitative with purposive sampling and accidental sampling techniques. The analysis technique used in this study is SEM (structural Equation Model) using Smart Partial Least Square (SmartPLS) 4.0 software. The results of this study indicate that the use of digital payment has no effect on the consumptive behavior of gen Z in Semarang city, and lifestyle has a positive and significant effect on the consumptive behavior of gen Z in Semarang city. While the role of self-control cannot moderate the effect of using digital payment on the consumptive behavior of gen Z in the city of Semarang, and self-control cannot moderate lifestyle on the consumptive behavior of gen Z in the city of Semarang
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk mengetahui peran kontrol diri sebagai pemoderasi penggunaan digital payment dan gaya hidup pada perilaku konsumtif generasi Z dikota semarang. Objek penelitian ini adalah generasi Z yang berdomisili di kota semarang, dengan teknik pengumpulan data melalui kuesioner dan melibatkan 100 responden. Penelitian menggunakan kuantitatif dengan teknik purposive sampling dan accidental sampling. Teknik analisis yang digunakan dalam penelitian ini yaitu SEM (Struktural Equation Model) dengan menggunakan software Smart Partial Least Square (SmartPLS) 4.0. Hasil penelitian ini menunjukan bahwa penggunaan digital payment tidak berpengaruh terhadap perilaku konsumtif gen Z di kota semarang, dan gaya hidup berpengaruh positif dan signifikan terhadap perilaku konsumtif gen Z di kota Semarang. Sedangkan peran kontrol diri tidak dapat memoderasi pengaruh penggunaan digital payment terhadap perilaku konsumtif gen Z di kota semarang, dan kontrol diri tidak dapat memoderasi gaya hidup terhadap perilaku konsumtif gen Z di kota Semarang. |
| Uncontrolled Keywords: | Digital Payment, Lifestyle, self-control, Consumptive behavior |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HG Finance H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 01 Oct 2025 05:07 |
| Last Modified: | 01 Oct 2025 05:07 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/2732 |
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