PENGARUH USAGE BARRIER, VALUE BARRIER DAN RISK BARRIER TERHADAP INTENTION TO USE DIMODERASI WORD OF MOUTH (Studi Kasus Pekerja Sektor Bukan Penerima Upah Kantor Cabang Induk Yogyakarta)

Sayekti, Bangkit (2025) PENGARUH USAGE BARRIER, VALUE BARRIER DAN RISK BARRIER TERHADAP INTENTION TO USE DIMODERASI WORD OF MOUTH (Studi Kasus Pekerja Sektor Bukan Penerima Upah Kantor Cabang Induk Yogyakarta). Thesis thesis, STIE Bank BPD Jateng.

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Abstract

This study aims to analyze the influence of usage barriers, value barriers, and risk barriers on the intention to use the Jamsostek Mobile (JMO) application, moderated by word of mouth. The research employs a descriptive quantitative approach and a verificative research method. The population in this study consists of active users of the Jamsostek Mobile (JMO) application at the BPJS Ketenagakerjaan Main Branch Office in Yogyakarta. The sampling technique used in this research is purposive sampling. The respondents were obtained through a Google Form questionnaire distributed to active users of the Jamsostek Mobile (JMO) application. Data analysis was performed using the Partial Least Square (PLS) method with SmartPLS version 3 software. The results of the study indicate that usage barriers, value barriers, and risk barriers have a negative and significant effect on the intention to use the Jamsostek Mobile (JMO) application at the BPJS Ketenagakerjaan Main Branch Office in Yogyakarta. Furthermore, moderation tests proved that word of mouth is able to moderate the influence of usage barriers, value barriers, and risk barriers on the intention to use Keyword: Usage Barrier, Value Barrier, Risk Barrier, Word of Mouth, Intention to Use

Item Type: Thesis (Thesis)
Additional Information: Penelitian ini bertujuan untuk menganalisis pengaruh usage barrier, value barrier, dan risk barrier terhadap intention to use dimoderasi word of mouth aplikasi Jamsostek Mobile (JMO). Penelitian ini menggunakan pendekatan deskriptif kuantitatif dan metode penelitian verifikatif. Populasi pada penelitian ini adalah pengguna aktif aplikasi Jamsostek Mobile (JMO) BPJS Ketenagakerjaan Kantor Cabang Induk Yogyakarta. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Adapun cara mendapatkan responden penelitian menggunakan instrumen kuesioner google form pada Pengguna aktif aplikasi Jamsostek Mobile (JMO). Analisis data dilakukan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS versi 3. Hasil penelitian menunjukkan bahwa usage barrier, value barrier, dan risk barrier berpegaruh negatif dan signifikan terhadap intention to use aplikasi Jamsostek Mobile (JMO) BPJS Ketenagakerjaan Kantor Cabang Induk Yogyakarta. Kemudian, melalui uji moderasi dibuktikan bahwa word of mouth mampu memoderasi pengaruh usage barrier, value barrier, dan risk barrier terhadap intention to use.
Uncontrolled Keywords: Usage Barrier, Value Barrier, Risk Barrier, Word of Mouth, Intention to Use
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S2
Date Deposited: 22 Sep 2025 10:37
Last Modified: 22 Sep 2025 10:37
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/2687

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