PENGARUH KAPABILITAS INOVASI,MODAL USAHA,DIVERSIFIKASI PRODUK,DAN PEMAHAMAN AKUNTANSI TERHADAP KEBERLANJUTAN BISNIS UMKM KULINER DI KOTA SEMARANG

Pratiwi, Yulia Intan (2024) PENGARUH KAPABILITAS INOVASI,MODAL USAHA,DIVERSIFIKASI PRODUK,DAN PEMAHAMAN AKUNTANSI TERHADAP KEBERLANJUTAN BISNIS UMKM KULINER DI KOTA SEMARANG. Other thesis, STIE Bank BPD Jateng.

	Text 2024-Yulia Intan pratiwi-1120114-skripsi.pdf Download (491kB)
	Text 2024- Yulia intan p.-11201124-Dapus.pdf Download (104kB)

Abstract

This study aims to analyze the influence of innovation capability, venture capital, product diversification and accounting understanding on the sustainability of MSME businesses in Semarang City. The population of this study is MSME actors in the culinary field in Semarang City. The sample in this study was obtained using the Slovin formula, namely 331 MSMEs. This study is a quantitative study and was analyzed using the SPSS version 25 analysis tool. The results of the study indicate that innovation capability does not affect business sustainability. Venture capital has a significant positive effect on business sustainability. Product diversification has a significant positive effect on business sustainability. Accounting understanding has a significant positive effect on business sustainability. Keywords: Innovation Capability, Venture Capital, Product Diversification, Accounting Understanding

Item Type:	Thesis (Other)
Additional Information:	Penelitian ini bertujuan untuk menganalis pengaruh kapabilitas inovasi, modal usaha, diversifikasi produk dan pemahaman akuntansi terhadap keberlanjutan usaha UMKM di Kota Semarang. Populasi penelitian ini yaitu pelaku UMKM dibidang kuliner di Kota Semarang. Sampel pada penelitian ini diperoleh dengan menggunakan rumus slovin yakni sebanyak 331 UMKM. Penelitian ini merupakan penelitian kuantitatif dan dianalisis menggunakan alat analisis SPSS versi 25. Hasil penelitian menunjukkan bahwa kapabilitas inovasi tidak berpengaruh terhadap keberlanjutan usaha. Modal usaha berpengaruh positif signifikan terhadap keberlanjutan usaha. Diversifikasi produk berpengaruh positif signifikan terhadap keberlanjutan usaha. Pemahaman akuntansi berpengaruh positif signifikan terhadap keberlanjutan usaha.
Uncontrolled Keywords:	innovation capability,venture capital, product diversification, accounting understanding
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S1
Date Deposited:	06 Sep 2024 06:28
Last Modified:	06 Sep 2024 06:28
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/2169

Actions (login required)

View Item