Ramadhan, Muhammad Shalzha (2024) Pengaruh Kualitas layanan,Keraagaman Produk,Kepercayaan Dan Citra Perusahaan Terhadap Kepuasan Nasabah PT.BPR BKK JATENG CABANG BREBES. Other thesis, STIE Bank BPD Jateng.
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Abstract
This research aims to determine the influence of service quality, product diversity, trust and company image on customer satisfaction at PT BPR BKK Jateng Brebes Branch. This type of research data is quantitative research. The population in this study were customers of PT BPR BKK Brebes Branch. The sampling technique in this research is cluster sampling. The data collection technique in this research used a questionnaire with a Likert scale and the sample consisted of 100 respondents. Meanwhile, the data analysis method uses multiple linear regression. The research results show that product diversity and trust have a positive and significant effect on customer satisfaction of PT. BPR BKK Jateng Brebes Branch, while service quality and company image do not have a positive and insignificant effect on customer satisfaction of PT. BPR BKK Jateng Brebes Branch. Keywords: service quality, product diversity, trust, company image
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, keragaman produk, kepercayaan dan citra perusahaan terhadap kepuasan nasabah PT.BPR BKK Jateng Cabang Brebes. Jenis data penelitian ini adalah penelitian kuantitatif. Populasi pada penelitian ini adalah nasabah PT.BPR BKK Cabang Brebes. Teknik pengambilan sampel pada penelitian ini adalah cluster sampling. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner dengan skala likert dan sampel terdiri dari 100 responden. Sedangkan metode analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukan bahwa keragaman produk dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasabah PT.BPR BKK Jateng Cabang Brebes, sedangkan kualitas layanan dan citra perusahaan tidak berpengaruh positif dan tidak signifikan terhadap kepuasan nasabah PT.BPR BKK Jateng Cabang Brebes. |
| Uncontrolled Keywords: | kualitas layanan, keragaman produk, kepercayaan, citra perusahaan |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 04 Sep 2024 01:32 |
| Last Modified: | 04 Sep 2024 01:32 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/2072 |
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