Nabila, Helsa Putri (2024) PERBANDINGAN KEPUTUSAN INVESTASI PADA GENERASI MILENIAL DAN GENERASI Z DI PASAR MODAL SAHAM. Other thesis, STIE BANK BPD JATENG.
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Abstract
Investment is the latest thing that is trending popular with various generations, this is evidenced by the increasing percentage of assets from year to year. Millenials and Gen Z are the generations that dominate the capital market in Indonesia 2023. In this study, comparing the preparation of Millenials and Gen Z for Investment Decisions. The purpose of this research is to find out how financial behavior is applied by Millenials and Gen Z in Semarang. Data Eligibility Test, Classical Assumption Test, Descriptive Statistical Test, Multiple Linear Regression Test, Determination Coefficient Test (????2),, and Hypothesis Test (F Test and T Test) were conducted using SPSS 25. According to this research test shows that Financial Literacy, Locus Of Control, Herding Bias, Loss Aversion and Risk Perception have a positive and signifikan influence for Millenial Generation and Gen Z on Investment Decisions in the Stock Capital Market. Keyword : Investment Decision, Millenial Generation, Generation Z, Financial Literacy, Locus Of Control, Herding Bias, Loss Aversion, Risk Perception.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Investasi merupakan hal terkini yang sedang tren digemari oleh berbagai generasi, hal ini dibuktikan dengan semakin bertambahnya presentase aset dari tahun ke tahun. Generasi Milenial & Gen Z merupakan generasi yang mendominasi pasar modal di Indonesia pada tahun 2023. Dalam penelitian ini, membandingkan persiapan Generasi Milenial & Gen Z untuk Keputusan Investasi. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana perilaku keuangan yang diterapkan oleh Generasi Milenial dan Gen Z di Semarang. Uji Kelayakan data, Uji Asumsi Klasik, Uji Statistik Deskriptif, Uji Regresi Linier Berganda, Uji Koefisien Determinasi (????2), dan Uji Hipotesis (Uji F dan Uji T) yang dilakukan menggunakan SPSS 25. Menurut uji penelitian ini menunjukkan bahwa Literasi Keuangan, Locus Of Control, Herding Bias, Loss Aversion dan Persepsi Risiko memiliki pengaruh positif dan signifikan untuk Generasi Milenial dan Gen Z terhadap Keputusan Investasi di Pasar Modal Saham Kata Kunci : Keputusan Investasi, Generasi Milenial, Generasi Z, Literasi Keuangan, Locus Of Control, Herding Bias, Loss Aversion, Persepsi Risiko. |
| Uncontrolled Keywords: | Investment Decision, Millenial Generation, Generation Z, Financial Literacy, Locus Of Control, Herding Bias, Loss Aversion, Risk Perception. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 01 Apr 2024 02:30 |
| Last Modified: | 01 Apr 2024 02:30 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/2006 |
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