Anwar, Naufaldy Azriel (2024) PERAN E-COMMERCE DALAM PENINGKATAN KINERJA DENGAN KEPUASAN PELANGGAN SEBAGAI MODERASI: PERSPEKTIF PELAKU UMKM KOTA SEMARANG. Other thesis, STIE Bank BPD Jateng.
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Abstract
This research was conducted to describe the role of e-commerce consisting of ratings and ease of MSME performance consisting of the number of customers, the number of profits, and the number of sales with customer satisfaction as moderation. This study used 100 MSME actors as a sample, and the purposive sampling method was used as a determinant in this research sample. The data was analyzed using the SmartPLS 4.0 software application. It can be concluded from the results of this study that AI has no effect on MSME performance, while e-commerce affects MSME performance, and customer satisfaction as a moderation variable is not able to strengthen AI and e-commerce on the value of MSME policies. Keyword: e-commerce, cutomer satisfaction, Micro Small and Medium Enterprise performance
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Penelitian ini dilakukan guna menguraikan peran e-commerce yang terdiri dari rating dan kemudahan terhadap kinerja UMKM yang terdiri dari jumlah pelanggan, jumlah keuntungan, dan jumlah penjualan dengan kepuasan pelanggan sebagai moderasi. Penelitian ini menggunakan 100 pelaku UMKM sebagai sampel, dan metode purposive sampling digunakan sebagai penentu pada sampel penelitian ini. Data dianalisis menggunakan aplikasi software SmartPLS 4.0. Dapat disimpulkan hasil dari penelitian ini e-commerce berpengaruh terhadap kinerja UMKM, dan kepuasan pelanggan sebagai variabel moderasi tidak mampu memperkuat e-commerce terhadap nilai kinerja UMKM. Kata Kunci e-commerce, kepuasan pelanggan, kinerja UMKM |
| Uncontrolled Keywords: | e-commerce, kepuasan pelanggan, kinerja UMKM |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce H Social Sciences > HG Finance H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HX Socialism. Communism. Anarchism |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 27 Mar 2024 02:16 |
| Last Modified: | 27 Mar 2024 02:16 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1993 |
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