Sutanto, Himawan Arif and Sudantoko, Djoko and Maktub, Slamet (2012) STRATEGI PENINGKATAN KEBERDAYAAN INDUSTRI KECIL KONVEKSI DENGAN ANALIYSIS HIERARCHY PROCESS (AHP). Jejak: Journal of Economics and Policy, 5 (1). pp. 15-25. ISSN 2460-5123
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STRATEGI PENINGKATAN KEBERDAYAAN INDUSTRI KECIL KONVEKSI Jurnal JEJAK, Volume 5, Nomor 1, Maret 2012.pdf Download (348kB) | Preview |
Abstract
This research was done on Small Medium Enterprises (SME) that produce convection in the district of Watesalit Batang. The aims of this study are to (1) determine the condition of SME that produce convection (2) determine the strategy for increasing the empowerment of convection SME. The sampling technique was done by having simple random sampling of 75 persons as the owners of convection SME and 10 keypersons. Descriptive statistics has been used to determine the condition of convection SME convection and Analysis Hierarchy Prcess (AHP) has been used to determine the strategies for increasing the empowerment of convection SME. The result shows that most of convection SMEs market their products directly in local and regional markets. The main priorities in the development of convection SME are (1) conducting trainings to encourage entrepreneurship, (2) improving technical skills, (3) providing trading trading home and small business marketing (workshop)
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Himawan Arif Sutanto |
| Date Deposited: | 06 Feb 2020 07:41 |
| Last Modified: | 06 Feb 2020 07:41 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/46 |
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