ANALISIS PENGARUH CELEBRITY ENDORSEMENT DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Brand BWBYAZ)

Fairuza, Nabila (2026) ANALISIS PENGARUH CELEBRITY ENDORSEMENT DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Brand BWBYAZ). Skripsi thesis, Universitas BPD.

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Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Nabilafairuza223
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 29 Mar 2026 10:03
Last Modified: 29 Mar 2026 10:03
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/3169

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