PENGARUH SISTEM INFORMASI AKUNTANSI, INOVASI DAN STRATEGI BISNIS TERHADAP KINERJA KEUANGAN USAHA MIKRO KECIL MENENGAH DI KOTA SEMARANG

Amasanti, Dwi Lestari (2025) PENGARUH SISTEM INFORMASI AKUNTANSI, INOVASI DAN STRATEGI BISNIS TERHADAP KINERJA KEUANGAN USAHA MIKRO KECIL MENENGAH DI KOTA SEMARANG. Skripsi thesis, Universitas BPD.

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Abstract

This study aims to analyze the effect of accounting information systems, innovation, and business strategy on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Semarang City. This research uses a quantitative method with primary data collected from respondents via Google Forms. The sample consists of 156 respondents selected through purposive sampling. The data analysis technique used in this study is multiple linear regression analysis using SPSS version 27. The results show that accounting information systems, innovation, and business strategy simultaneously have a significant effect on the financial performance of MSMEs. Furthermore, partially, accounting information systems have a significant positive effect on financial performance, innovation has a significant positive effect on financial performance, and business strategy also has a significant positive effect on the financial performance of MSMEs.

Item Type:	Thesis (Skripsi)
Additional Information:	Penelitian ini bertujuan untuk menganalisis pengaruh sistem informasi akuntansi, inovasi dan strategi bisnis terhadap kinerja keuangan Usaha Mikro Kecil Menengah di Kota Semarang. Penelitian ini menggunakan metode kuantitatif dengan data primer yang diperoleh responden melalui google form. Sampel penelitian ini sebanyak 156 responden yang diperoleh melalui metode purposive sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan program SPSS versi 27. Hasil penelitian menunjukkan bahwa sistem informasi akuntansi, inovasi, dan strategi bisnis secara simultan berpengaruh signifikan terhadap kinerja keuangan UMKM. Selain itu, secara parsial sistem informasi akuntansi berpengaruh positif signifikan terhadap kinerja keuangan UMKM, inovasi berpengaruh positif signifikan terhadap kinerja keuangan UMKM, dan strategi bisnis berpengaruh positif signifikan terhadap kinerja keuangan UMKM.
Uncontrolled Keywords:	Financial Performance, Accounting Information Systems, Innovation, Business Strategy
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S1
Date Deposited:	20 Oct 2025 11:45
Last Modified:	20 Oct 2025 11:45
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/2973

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