Ammara, Ramiza (2025) PENGARUH OVERCONFIDENCE BIAS DALAM PENGAMBILAN KEPUTUSAN INVESTASI (SAHAM) DENGAN PERSEPSI RISIKO SEBAGAI VARIABEL MEDIASI DAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI (STUDI KASUS GENERASI Z DI KOTA SEMARANG). Thesis thesis, Universitas BPD.
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Abstract
This study aims to analyze the effect of overconfidence bias on stock investment decisions, with risk perception as a mediating variable and financial literacy as a moderating variable among Generation Z in Semarang City. The research employed a quantitative approach using a purposive sampling technique on 100 Generation Z stock investor respondents. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that: (1) Overconfidence bias has a significant negative effect on investment decisions; (2) Overconfidence bias has a significant negative effect on risk perception; (3) Risk perception has a significant positive effect on investment decisions; (4) Risk perception partially mediates the relationship between overconfidence bias and investment decisions; and (5) Financial literacy moderates the relationship between overconfidence bias and investment decisions by weakening its negative influence. These findings highlight the importance of enhancing financial literacy education and awareness of psychological biases to improve the quality of investment decision-making among young investors.
| Item Type: | Thesis (Thesis) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh overconfidence bias terhadap keputusan investasi saham, dengan persepsi risiko sebagai variabel mediasi dan literasi keuangan sebagai variabel moderasi pada Generasi Z di Kota Semarang. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 100 responden yang merupakan investor saham Generasi Z. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa: (1) Overconfidence bias berpengaruh negatif signifikan terhadap keputusan investasi; (2) Overconfidence bias berpengaruh negatif signifikan terhadap persepsi risiko; (3) Persepsi risiko berpengaruh positif signifikan terhadap keputusan investasi; (4) Persepsi risiko terbukti memediasi secara parsial hubungan antara overconfidence bias dan keputusan investasi; dan (5) Literasi keuangan memoderasi hubungan antara overconfidence bias dan keputusan investasi dengan memperlemah pengaruh negatifnya. Temuan ini mengimplikasikan pentingnya meningkatkan edukasi literasi keuangan dan kesadaran akan bias psikologis dalam upaya meningkatkan kualitas pengambilan keputusan investasi di kalangan investor muda. |
| Uncontrolled Keywords: | Overconfidence bias, Investment Decision, Risk Perception, Financial Literacy, Generation Z |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S2 |
| Date Deposited: | 20 Oct 2025 06:13 |
| Last Modified: | 20 Oct 2025 06:13 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/2962 |
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