The role of religious respect in elevating Muslim travelers’ experience and satisfaction

Mursid, Ali, Ph.D (2025) The role of religious respect in elevating Muslim travelers’ experience and satisfaction. Journal of Islamic Marketing. ISSN 1759-0833

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Abstract

Purpose - This study focuses on halal awareness and the sense of security provided by halal destination providers to enhance Muslim travellers’ experience and satisfaction through religious respect. Journal of Islamic Marketing Design/methodology/approach – This study involves Muslim travellers who visited halal destinations in Indonesia in 2024, with a sample size of 364 respondents. Data analysis was conducted using covariance-based structural equation modeling (CB-SEM), incorporating confirmatory factor analysis (CFA) and structural model assessment to test the proposed hypotheses. Findings – The results demonstrate that religious respect plays a significant mediating role in the relationship between halal awareness and sense of security, and their influence on Muslim travellers’ experience and satisfaction. Specifically, halal awareness and sense of security indirectly affect experience and satisfaction through religious respect. Originality/value – This study contributes to the advancement of destination image theory within the context of halal tourism by highlighting the importance of halal awareness and sense of security in shaping Muslim travellers’ experience and satisfaction. It underscores the pivotal role of religious respect as a mediator, offering a novel framework for understanding Muslim traveller behavior in halal destination settings.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Ph.D. Ali Mursid
Date Deposited:	14 Oct 2025 04:20
Last Modified:	14 Oct 2025 08:06
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/2744

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