PENGARUH KEAMANAN, KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PADA BSI KCP TEMANGGUNG

Rafiata, Rika Alia (2025) PENGARUH KEAMANAN, KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PADA BSI KCP TEMANGGUNG. Skripsi thesis, STIE Bank BPD Jateng.

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Abstract

This research aims to analyze the influence of security, service quality and trust on customer loyalty at BSI KCP Temanggung. This research method uses quantitative methods. The research population is BSI KCP Temanggung customers. The sample taken was 100 respondents using a non-probability sampling technique and using a purposive sampling model. Research data collection uses primary data. The analysis tool uses SPSS 25 statistics. The results of this research show that security has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer loyalty, trust has a positive and significant effect on customer loyalty.

Item Type: Thesis (Skripsi)
Additional Information: Penelitian ini bertujuan untuk menganalisis Pengaruh Keamanan, Kualitas Layanan dan Kepercayaan Terhadap Loyalitas Nasabah BSI KCP Temanggung. Metode penelitian ini menggunakan metode kuantitatif. Populasi penelitian ini nasabah BSI KCP Temanggung. Sampel yang diambil sebanyak 100 responden dengan teknik nonprobability sampling dan menggunakan model purposive sampling. Pengumpulan data penelitian menggunakan data primer. Alat analisis menggunakan SPSS statistics 25. Hasil penelitian ini menunjukkan keamanan berpengaruh positif dan signifikan terhadap loyalitas nasabah, kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas nasabah, kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah.
Uncontrolled Keywords: Security, Service Quality, Trust, Customer Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 22 Sep 2025 04:35
Last Modified: 22 Sep 2025 04:35
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/2673

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