PENERAPAN PUBLIC RELATION ACCOUNT REPRESENTATIVE BPJS KETENAGAKERJAAN DALAM MENDUKUNG IMPLEMENTASI PROGRAM SERTAKAN SEBAGAI INISIATIF CSR PERUSAHAAN PESERTA DI WILAYAH YOGYAKARTA

Al Rosyid, Luthfi Anas (2025) PENERAPAN PUBLIC RELATION ACCOUNT REPRESENTATIVE BPJS KETENAGAKERJAAN DALAM MENDUKUNG IMPLEMENTASI PROGRAM SERTAKAN SEBAGAI INISIATIF CSR PERUSAHAAN PESERTA DI WILAYAH YOGYAKARTA. Thesis thesis, STIE Bank BPD Jateng.

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Abstract

This study aims to analyze the application of public relations account representatives of BPJS Ketenagakerjaan in supporting the implementation of the Sertakan program in CSR initiatives of participating companies in the Yogyakarta area. The type of research conducted is qualitative research. The main informant in this study was RY as the account representative of BPJS Ketenagakerjaan Yogyakarta. Then, the researcher interviewed 5 PICs (Persons in Charge) of large-scale companies that have implemented the Sertakan program as CSR since 2022-2023. Furthermore, data analysis used the NVivo 12 application. The results of the study show that the role of AR is very crucial in supporting the implementation of the Sertakan program as a CSR initiative in the Yogyakarta area. As the main liaison, AR is tasked with socializing the benefits of the program, providing initial assistance, and helping companies understand the administrative procedures that must be carried out. There are a number of obstacles that hinder the effectiveness of AR's role. The information provided to companies is often less detailed, especially in terms of technical mechanisms such as the participant registration process and administrative reporting

Item Type: Thesis (Thesis)
Subjects: H Social Sciences > HJ Public Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S2
Date Deposited: 22 Sep 2025 04:15
Last Modified: 22 Sep 2025 04:15
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/2671

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