Alifah, Hanifah Rizki Nur (2025) Pengaruh Persepsi Harga, Kepercayaan dan Promosi terhadap Minat Beli Konsumen Properti pada PT. Soraya Pijar Pratama. Skripsi thesis, STIE Bank BPD Jateng.
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Abstract
This study aims to analyze the influence of Price Perception, Trust, and Promotion on Consumer Property Purchase Interest at PT. Soraya Pijar Pratama. Data collection was carried out by distributing questionnaires to 100 respondents. The sampling technique used in this study was the Convinient Sampling method. The data analysis method in this study is to show that promotion has an effect on consumer purchase interest while Price Perception and Trust cannot influence the purchase interest of the Kendal Regency community towards PT. Soraya Pijar Pratama property.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh Persepsi Harga, Kepercayaan, dan Promosi Terhadap Minat Beli Konsumen Property Pada PT. Soraya Pijar Pratama. Pengumpulan data dilakukan dengan menyebar kuesioner pada 100 orang responden. Teknik penentuan sampel yang digunakan dalam penelitian ini adalah dengan metode Convinient Sampling. Metode analisis data dalam penelitian ini adalah menunjukkan bahwa promosi berpengaruh terhadap minat beli konsumen sedangkan Persepsi harga dan Kepercayaan tidak dapat mempengaruhi minat beli masyarakat Kabupaten Kendal terhadap property PT. Soraya Pijar Pratama. |
| Uncontrolled Keywords: | Price Perception, Trust, Promotion, Consumer Purchase Interest. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 22 Sep 2025 01:31 |
| Last Modified: | 22 Sep 2025 01:31 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/2638 |
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