MOTIVASI INDIVIDU DAN KINERJA INOVASI: PERAN PERILAKU INOVASI SEBAGAI MEDIASI DAN KEMAMPUAN DIGITAL SEBAGAI MODERASI (Studi Pada UMKM di Kelurahan Procot Slawi)

ADI PUTRO, AGUS NUGROHO (2025) MOTIVASI INDIVIDU DAN KINERJA INOVASI: PERAN PERILAKU INOVASI SEBAGAI MEDIASI DAN KEMAMPUAN DIGITAL SEBAGAI MODERASI (Studi Pada UMKM di Kelurahan Procot Slawi). Thesis thesis, STIE Bank BPD Jateng.

	Text TESIS BAB 1-3 AGUS NUGROHO ADI PUTRO.pdf Download (477kB)
	Text DAFTAR PUSTAKA AGUS NUGROHO ADI PUTRO.pdf Download (143kB)

Abstract

ABSTRACT The purpose of this study is to analyze the influence of individual motivation on innovation performance through innovative behavior as a mediator and digital capabilities as a moderator. The subjects of this study were oriented towards MSMEs in Procot Village as many as 78 MSMEs with the provision that each MSME owner was used as a respondent. The data analysis method used was SEM-PLS with a software application in the form of smartPLS. The results of the study found that individual motivation on innovation performance and innovative behavior had a significant positive influence. Innovative behavior has a positive and significant effect on innovation performance. Innovative behavior is able to mediate the influence of individual motivation on innovation performance. Digital capabilities are unable to moderate the influence of innovative behavior on innovation performance and the influence of individual motivation on innovation performance. Keywords: Innovation Performance; Innovative Behavior; Individual Motivation; Digital Capabilities

Item Type:	Thesis (Thesis)
Additional Information:	ABSTRAK Tujuan penelitian yakni menganalisis pengaruh motivasi individu terhadap kinerja inovasi melalui perilaku inovasi sebagai pemediasi dan kemampuan digital sebagai pemoderasi. Subjek penelitian ini berorientasi pada UMKM di Kelurahan Procot sebanyak 78 UMKM dengan ketentuan setiap pemilik UMKM dijadikan sebagai responden. Metode analisis data yang digunakan adalah SEM-PLS dengan aplikasi software berupa smartPLS. Hasil penelitian menemukan bahwa motivasi individu terhadap kinerja inovasi dan perilaku inovasi memiliki pengaruh positif signifikan. Perilaku inovasi berpengaruh positif dan signifikan terhadap kinerja inovasi. Perilaku inovasi mampu memediasi pengaruh motivasi individu terhadap kinerja inovasi. Kemampuan digital tidak mampu memoderasi pengaruh perilaku inovasi terhadap kinerja inovasi dan pengaruh motivasi individu terhadap kinerja inovasi. Kata Kunci : Kinerja Inovasi; Perilaku Inovasi; Motivasi Individu; Kemampuan Digital
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HJ Public Finance
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S2
Date Deposited:	19 Sep 2025 03:14
Last Modified:	19 Sep 2025 03:14
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/2531

Actions (login required)

View Item