Ramadhan, Mohamad Febrian (2025) Pengaruh Information Quality, Information Credibility, Needs of Information, dan Attitude Towards Social Media terhadap Information Usefulness serta dampaknya terhadap Information Adoption Model dan Purchase Intention berdasarkan Information Adoption Model (Studi Kasus Pekerja Sektor Bukan Penerima Upah Kantor Cabang Yogyakarta). Thesis thesis, STIE Bank BPD Jateng.
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Abstract
This study aims to analyze the influence of information quality, information credibility, needs of information, and attitude towards social media on information adoption and purchase intention based on the information adoption model. The population of this study consists of BPJS Ketenagakerjaan wage participants at the Yogyakarta Main Branch Office who follow BPJS Ketenagakerjaan's social media. The sampling technique used in this research is purposive sampling. Based on the sample calculation, a total of 110 respondents were obtained. The respondents were gathered using a questionnaire instrument distributed via Google Forms to non-wage participants (BPU sector) who follow BPJS Ketenagakerjaan's social media. Data analysis was conducted using the Partial Least Squares (PLS) method with SmartPLS version 3 software. From the research findings and discussion, it is concluded that information quality, information credibility, and needs of information have a significant influence on information usefulness. Furthermore, it was found that information usefulnesss significantly influences information adoption. Subsequently, information adoptionsignificantly influences purchase intention. Additionally, information adoption is capable of mediating the influence of information usefulness on purchase intention Keyword: Information Quality, Information Credibility, Needs of Information, Attitude Toward Social Media, Information Adoption, Purchase Decision
| Item Type: | Thesis (Thesis) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh information quality, information credibility, needs of information dan attitude towards social media terhadap information adoption dan purchase intention berdasarkan information adoption model. Populasi pada penelitian ini adalah peserta BPJS Ketenagakerjaan Upah Kantor Cabang Yogyakarta. yang mengikuti media sosial BPJS Ketenagakerjaan. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. berdasarkan hasil perhitungan sampel diperoleh responden sebanyak 110 responden. Adapun cara mendapatkan responden penelitian menggunakan instrumen kuesioner google form yang disebarkan pada peserta sektor BPU dan mengikuti media sosial BPJS Ketenagakerjaan. Analisis data dilakukan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS versi 3. Dari hasil temuan penelitian dan pembahasan maka disimpulkan bahwa information quality, information credibility dan needs of information berpengaruh signifikan terhadap information usefulness. Kemudian, ditemukan bahwa information usefulness berpengaruh signifikan terhadap information adoption. Selanjutnya, information adoption berpengaruh signifikan terhadap purchase intention. Adapun information adoption mampu memediasi pengaruh information usefulness terhadap purchase intention |
| Uncontrolled Keywords: | Information Quality, Information Credibility, Needs of Information, Attitude Toward Social Media, Information Adoption, Purchase Decision |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S2 |
| Date Deposited: | 17 Sep 2025 08:04 |
| Last Modified: | 17 Sep 2025 08:04 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/2435 |
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