PENGARUH LITERASI DIGITAL, KEMUDAHAN PENGGUNAAN, PROMOSI DAN PERSEPSI RISIKO TERHADAP MINAT TERUS MENGGUNAKAN BANK DIGITAL DI KALANGAN GENERASI MILENIAL INDONESIA

Bramastuti, Winda Risyani (2024) PENGARUH LITERASI DIGITAL, KEMUDAHAN PENGGUNAAN, PROMOSI DAN PERSEPSI RISIKO TERHADAP MINAT TERUS MENGGUNAKAN BANK DIGITAL DI KALANGAN GENERASI MILENIAL INDONESIA. Other thesis, STIE Bank BPD Jateng.

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Abstract

This research aims to find out how digital literacy, ease of use, promotion and risk perception influence the interest in continuing to use digital banks among the Indonesian millennial generation. The research carried out was quantitative in nature and used primary data and utilized the Statistics Program for Social Science (SPSS) version 25 software as a data processing tool. The sample selection method in this research was purposive sampling involving 150 Indonesian millennial generation respondents who had used digital banks. In this research, data was collected through distributing questionnaires online. Based on the results of data analysis, it is concluded that digital literacy and ease of use have a significant effect on interest in continuing to use digital banks among the Indonesian millennial generation, while promotion and risk perception do not have a significant effect on interest in continuing to use digital banks among the Indonesian millennial generation.

Item Type:	Thesis (Other)
Additional Information:	Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh literasi digital, kemudahan penggunaan, promosi dan persepsi risiko terhadap minat terus menggunakan bank digital di kalangan generasi milenial Indonesia. Penelitian yang dilakukan ini bersifat kuantitatif dan menggunakan data primer serta memanfaatkan perangkat lunak Statistic Program for Social Science (SPSS) versi 25 sebagai alat pengolah data. Metode pemilihan sampel pada penelitian ini yaitu menggunakan purposive sampling yang melibatan 150 responden generasi milenial Indonesia yang pernah menggunakan bank digital. Dalam penelitian ini data dikumpulkan melalui penyebaran kuesioner secara online. Berdasarkan hasil analisis data disimpulkan bahwa literasi digital dan kemudahan penggunaan berpengaruh signifikan terhadap minat terus menggunakan bank digital di kalangan generasi milenial Indonesia, sedangkan promosi dan persepsi risiko tidak berpengaruh signifikan terhadap minat terus menggunakan bank digital di kalangan generasi milenial Indonesia.
Uncontrolled Keywords:	Digital Literacy;Ease of Use;Promotion;Risk Perception
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce H Social Sciences > HG Finance
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S1
Date Deposited:	12 Sep 2024 01:31
Last Modified:	12 Sep 2024 01:31
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/2289

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