Pengaruh Religiusitas dan Digital Marketing terhadap Minat Menabung dengan Mediasi Kepercayaan Nasabah (Studi Kasus Nasabah Bank Jateng Syariah Cabang Semarang)

Prasetyawan, Tegar Andika (2024) Pengaruh Religiusitas dan Digital Marketing terhadap Minat Menabung dengan Mediasi Kepercayaan Nasabah (Studi Kasus Nasabah Bank Jateng Syariah Cabang Semarang). Other thesis, STIE Bank BPD Jateng.

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Abstract

This research aims to examine the influence of religiosity and digital marketing on customer trust and interest in saving, the influence of customer trust on interest in saving, and testing the mediating role of customer trust in the influence of religiosity and digital marketing on interest in saving. The population in this research is all internet user customers, the sample size is 400 respondents. Analysis uses Partial Least Squares (PLS)SEM with the smart PLS analysis tool. The results of this research show that religiosity and digital marketing have a significant positive effect on customer trust and interest in saving, customer trust has a significant positive effect on interest in saving, and customer trust mediates the positive influence of religiosity and digital marketing on interest in saving with partial complementary mediation properties. The implications of this research provide a theoretical contribution to religiosity and digital marketing on customer trust from the perspective of interest in saving. Keywords : religiosity, digital marketing, customer trust, interest in saving.

Item Type:	Thesis (Other)
Additional Information:	Penelitian ini bertujuan menguji pengaruh religiusitas dan digital marketing terhadap kepercayaan nasabah dan minat menabung, pengaruh kepercayaan nasabah terhadap minat menabung, serta peran mediasi kepercayaan nasabah pada pengaruh religiusitas dan digital marketing terhadap minat menabung. Populasi pada penelitian ini adalah seluruh nasabah pengguna internet, besarnya sampel 400 responden. Analisis menggunakan Partial Least Square (PLS)SEM dengan alat analisis smart PLS. Hasil penelitian ini, religiusitas dan digital marketing berpengaruh positif signifikan terhadap kepercayaan nasabah dan minat menabung, kepercayaan nasabah berpengaruh positif signisikan terhadap minat menabung, serta kepercayaan nasabah memediasi pengaruh positif religiusitas dan digital marketing terhadap minat menabung dengan sifat mediasi partial complementary. Implikasi penelitian ini memberikan kontribusi teori pada religiusitas dan digital marketing terhadap kepercayaan nasabah dari sudut minat menabung. Kata Kunci : religiusitas, digital marketing, kepercayaan nasabah, minat menabung.
Uncontrolled Keywords:	religiosity, digital marketing, customer trust, interest in saving
Subjects:	H Social Sciences > HG Finance
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S2
Date Deposited:	10 Sep 2024 01:21
Last Modified:	10 Sep 2024 01:21
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/2244

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