Produk Halal dan Minat Beli Konsumen

Suryowati, Budi and Irpiani, Irpiani (2019) Produk Halal dan Minat Beli Konsumen. In: Seminar Nasional & Call For Papers “Masterplan Ekonomi Syariah Indonesia 2019 – 2024 Guna Mendukung SDG’s Indonesia 2045”, 30 November 2019, STIE Bank BPD Jateng.

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This study aims to determine how the influence of Halal Products on Purchase Intention of EduCARE Bogor Islamic Education Institute students. The data used in this study are primary data in the form of students' perceptions of halal products and purchase intention. Data obtained by distributing questionnaires to 150 students using probability sampling with the type of simple random sampling. The research analysis method uses a partial least square structural equation model (PLS - SEM). The results showed that there was an influence of halal products and student buying interest.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: prosiding stie saf
Date Deposited: 16 Jul 2020 06:44
Last Modified: 16 Jul 2020 06:44

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