Pengaruh Literasi Keuangan, Pengalaman Keuangan, dan Sikap Moneter Konsumen Terhadap Keputusan Kepemilikan Asuransi Jiwa Pada Asuransi Jiwa Bersama Bumiputera 1912 Cabang Pancoran Mas, Depok

Septiarizk, Syahvira and Dwiningsih, Nurhidayati (2019) Pengaruh Literasi Keuangan, Pengalaman Keuangan, dan Sikap Moneter Konsumen Terhadap Keputusan Kepemilikan Asuransi Jiwa Pada Asuransi Jiwa Bersama Bumiputera 1912 Cabang Pancoran Mas, Depok. In: Seminar Nasional & Call For Papers “Masterplan Ekonomi Syariah Indonesia 2019 – 2024 Guna Mendukung SDG’s Indonesia 2045”, 30 November 2019, STIE Bank BPD Jateng.

Text 33. SAF 2019_Syahvira 507_522...pdf Download (540kB)

Abstract

This study aims to examine the financial literacy, financial experience, and monetary attitudes of consumers towards insurance against the decision of having AJB Bumiputera 1912 Customer life insurance in Pancoran Mas Branch, Depok. This research is a quantitative study with primary data sources obtained from filling in the questionnaire. The sampling technique used in this study was purposive random sampling with a sample size of 100 respondents. Analysis of the data used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) analysis aids. Based on the data analysis, it can be concluded based on the hypothesis of Financial Literacy test, Financial Experience, and Consumer Monetary Attitudes Towards Insurance that has a significant and positive effect on Life Insurance Ownership Decisions.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	prosiding stie saf
Date Deposited:	16 Jul 2020 06:32
Last Modified:	16 Jul 2020 06:32
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/206

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