PENGARUH DIGITAL MARKETING DAN DIGITAL PAYMENT TERHADAP KINERJA PENJUALAN UMKM

DELISKA, RIZQI RAHMADANI (2024) PENGARUH DIGITAL MARKETING DAN DIGITAL PAYMENT TERHADAP KINERJA PENJUALAN UMKM. Other thesis, STIE BANK BPD JATENG.

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Abstract

This research aims to analyze digital marketing and digital payments on the sales performance of MSMEs. This research uses dependent variables and independent variables. The sample in this research was 100 respondents from MSMEs in the city of East Semarang. The type of data in the research is quantitative, while the data source comes from primary data created from the results of questionnaires in the form of interviews and Google forms. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this research show that digital marketing and digital payment variables have a positive on the sales performance of MSMEs.

Item Type: Thesis (Other)
Additional Information: Penelitian ini bertujuan untuk menganalisis tentang digital marketing dan digital payment terhadap kinerja penjualan UMKM. Penelitian ini menggunakan variabel dependen dan variabel independen. Sampel dalam penelitian ini adalah pelaku UMKM di kota Semarang Timur sebanyak 100 responden. Jenis data dalam penelitian adalah kuantitaif, sementara untuk sumber datanya berasal dari data primer yang dibuat dari hasil kuesioner berupa wawancara dan google forms. Data di analisis menggunakan Partial Least Square Structural Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS. Hasil penelitian ini menunjukkan bahwa variabel digital marketing dan digital payment berpengaruh positif terhadap kinerja penjualan UMKM.
Uncontrolled Keywords: Digital Marketing, Digital Payment, UMKM.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 26 Mar 2024 01:55
Last Modified: 26 Mar 2024 01:55
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/1973

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