Fitriana, Anggi Deva (2024) KAJIAN FAKTOR PSIKOLOGIS DALAM PENGAMBILAN KEPUTUSAN PEMBIAYAAN PT. HOMECREDIT. Other thesis, STIE Bank BPD Jateng.
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Abstract
Abstract The economy in Indonesia has developed from year to year, one of which is in companies engaged in providing funds. There are many factors in making financing decisions, one of which is psychological factors. This study aims to determine and understand the effect of psychological factors Social Interaction, Self Attribution, Oveconvidence, Availability, Emotional on financing decision making on customers of PT Homecredit Semarang. This study uses data by distributing questionnaires via google form as a medium for collecting data for 100 respondents, the data is processed using SPSS software. The analysis used in this study is descriptive analysis, data feasibility test, classical assumption test, descri.ptive statistical test, multiple linear regression test, and hypothesis testing. The results of this study indicate that Emotional has a positive and significant effect on decision making. While Social Interaction, Self Attribution, Overconvidence, and Availability have no significant effect on decision making. Keywords: social interaction, self attribution, overconvidence, availability, emotional
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Perekonomian di Indonesia telah mengalami perkembangan dari tahun ke tahun salah satunya pada perusahaan yang bergerak pada bidang penyediaan dana. Terdapat banyak faktor dalam pengambilan keputusan pembiayaan, salah satunya yaitu faktor psikologi.Penelitian ini bertujuan untuk mengetahui dan memahami mengenai pengaruh faktor psikologi Sosial Interaction, Self Attribution, Oveconvidence, Availability, Emotional terhadap pengambilan keputusan pembiayaan pada konsumen PT. Homecredit Semarang. Penelitian ini menggunakan data dengan menyebarkan kuesioner melalui google form sebagai media pengumpulan datanya untuk 100 responden, data diolah menggunakan software SPSS. Analisis yang digunakan pada penelitian ini adalah analisis deskriptif, uji kelayakan data, uji asumsi klasik, uji statistik deskriptif, uji regresi linear berganda, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa Emotional berpengaruh positif dan signifikan terhadap pengambilan keputusan. Sedangkan Social Interaction, Self Attribution, Overconvidence, dan Availability tidak memiliki pengaruh signifikan terhadap pengambilan keputusan. |
| Uncontrolled Keywords: | social interaction, self attribution, overconvidence, availability, emotional |
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 19 Mar 2024 05:01 |
| Last Modified: | 19 Mar 2024 05:01 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1918 |
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