PENGARUH INTERACTIVITY, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP PURCHASE DECISION MELALUI TRUST AGEN PERISAI (STUDI KEPESERTAAN BPJS KETENAGAKERJAAN CABANG CILACAP)

Pratama, Langkah Tawang (2024) PENGARUH INTERACTIVITY, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP PURCHASE DECISION MELALUI TRUST AGEN PERISAI (STUDI KEPESERTAAN BPJS KETENAGAKERJAAN CABANG CILACAP). Other thesis, STIE Bank BPD Jateng.

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Abstract

This research aims to analyze the influence of interactivity, subjective norms, and perceived behavioral control on purchase decisions through trust. The population in this study is prospective BPJS Employment Participants in the Informal Sector in Cilacap Regency who will register through the Perisai agent. In this research, the sampling technique used was simple random sampling. The sample size was calculated by multiplying the number of indicators by 5 to obtain 110 respondents. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS software. The research results show that interactivity has a significant effect on purchase decisions, subjective norms have a significant effect on purchase decisions, perceived behavioral control has a significant effect on purchase decisions, interactivity has a significant effect on trust, subjective norms have a significant effect on trust, perceived behavioral control has a significant effect on trust, trust has a significant influence on purchase decisions, trust is able to mediate the influence of interactivity on purchase decisions significantly, trust is able to mediate the influence of subjective norms on purchase decisions significantly and trust is able to mediate the influence of perceived behavioral control on purchase decisions significantly. Keyword: Interactivity, Subjective Norm, Perceived Behavioral Control, Purchase Decision, Trust

Item Type: Thesis (Other)
Additional Information: Penelitian ini bertujuan untuk menganalisis pengaruh interactivity, subjective norm, dan perceived behavioral control terhadap purchase decision melalui trust. Populasi dalam penelitian ini adalah Calon Peserta BPJS Ketenagakerjaan sector Informal Di kabupaten Cilacap yang akan mendaftar melalui agen Perisai. Pada penelitian ini teknik sampling yang digunakan adalah simple random sampling. Adapun jumlah sampel dihitung dengan jumlah indikator dikalikan 5 sehingga diperoleh 110 responden. Analisis data dilakukan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa interactivity berpengaruh signifikan terhadap purchase decision, subjective norm berpengaruh signifikan terhadap purchase decision, perceived behacioral control berpengaruh signifikan terhadap purchase decision, interactivity berpengaruh signifikan terhadap trust, subjective norm berpengaruh signifikan terhadap trust, perceived behavioral control berpengaruh signifikan terhadap trust, trust berpengaruh signifikan terhadap purchase decision, trust mampu memediasi pengaruh interactivity terhadap purchase decision secara signifikan, trust mampu memediasi pengaruh subjective norm terhadap purchase decision secara signifikan dan trust mampu memediasi pengaruh perceived behavioral control terhadap purchase decision secara signifikan.
Uncontrolled Keywords: Interactivity, Subjective Norm, Perceived Behavioral Control, Purchase Decision, Trust
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S2
Date Deposited: 06 Mar 2024 01:50
Last Modified: 06 Mar 2024 01:50
URI: http://eprints.stiebankbpdjateng.ac.id/id/eprint/1838

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