Kurniasari, Putri Septika (2012) Pengaruh Relationship Marketing Terhadap Loyalitas Nasabah Pada Bank Jateng Cabang Rembang. Other thesis, STIE Bank BPD Jateng.
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Abstract
Relationship marketing is one of the factor which can affect the customer loyalty. Relationship marketing is the method to know about the customer closely with the creating the two ways communication between company with customer.Variable in this research is communication, trust, commitment and service quality. So this research purposes to examine of the effect relationship marketing on the customer loyalty to user Bank Jateng Cabang Rembang. Population in this research are lot of the customer Bank Jateng Cabang Rembang, whereas the sample in this research having number of 120 responden. The sample taking is using accidental sampling technique. Data analyzing technique wich is aused is multiple egression linier analysis. The result of the research is shawn value by the result godness of fit model. From the four independence variable, wich are consist of communication, trust, commitment and service quality show the result wich positive and significant among the dependen variable of the bank user loyalty.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | komunikasi, kepercayaan, komitmen, kualitas layanan dan loyalitas. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Art |
| Depositing User: | Magang Magang Siswa |
| Date Deposited: | 20 Feb 2024 07:48 |
| Last Modified: | 20 Feb 2024 07:48 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1754 |
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