Pengaruh Experiential Merketing Terhadap Motivasi Wirausaha Pada Masyarakat

Sari K, Meilynda (2012) Pengaruh Experiential Merketing Terhadap Motivasi Wirausaha Pada Masyarakat. Other thesis, STIE Bank BPD Jateng.

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UKM growth issues can not be separated from the application of marketing strategies. Satria is one of the UKM in Semarang, is a very fast growing business.According to pre survey in Satria, its implement experiential marketing strategies.Experiential marketing is a new approach to marketing strategy, because in itinvites consumers to engage more deeply. This study used a qualitative descriptive method. The research goal is to explore the application of experiential marketingin Satria, knowing how experiential marketing affects can be motivatedconsumers to be ntrepreneur. Technique of collecting data such as observation,library research and in-depth interviews. Based on the analysis, it is concludedthat the application of experiential marketing in Satria in providing experience to its customers also invite or motivate customers to entrepreneurship, generatecustomer confidence to take risks to be an entrepreneur. Although the applicationof experiential marketing is in Satria not perfect, however, the positive impactgenerated by this strategy is very large, so these stores can survive in thecompetition that exists, even to give birth to new entrepreneurs.

Item Type: Thesis (Other)
Uncontrolled Keywords: experiential marketing, self confidence, motivasi wirausaha
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Law, Arts and Social Sciences > School of Art
Depositing User: Magang Magang Siswa
Date Deposited: 20 Feb 2024 03:16
Last Modified: 20 Feb 2024 03:16

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