Budiayu, Ika Wahyu (2012) Analisis Pengaruh Kepercayaan, Kualitas Produk, Dan Kualitas Layanan Terhadap Loyalitas Nasabah Tabungan Bima Periode September-Oktober 2012. Other thesis, STIE Bank BPD Jateng.
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Abstract
Bank is a financial institution that serves as an ntermediary, which collect and distribute the funds in the economy of a country. The rapid growth of banks currently creating high competition. The bankers are racing to acquire new customers and retain old customers to raise funds from from the public. PT. Bank Jateng Kantor Cabang Magelang is one of the banks that are currently dealing with the high competition. The problem of this research is the decline in the number of customers from month to month during the period of 2011. To be able to raise funds from the public, the bank must be able to maintain the trust of its customers and providing product and service qualit create customer loyalty. The creation of customer loyalty will give benefits at a long period. The population in this research is customers of BIMA saving PT. Bank Jateng Kantor Cabang Magelang with sample 150 respondent. The data analysis technique used is regression analysis test. The result show significant value between trust to customer loyalty with t value (4,085) > t table (1,655), therefore the hypothesis one is received, there is a positive effect between trust to customer loyalty. Significant value between product quality to customer loyalty with t value (2,256) > t table (1,655), therefore the hypothesis two is received, there is a positive effect between product quality to customer loyalty. Significant value between service quality to customer loyalty with t value (4,231) > t table (1,655), therefore the hyphotesis three is received, there is a positive effect between service quality to customer loyalty. Significant value of trust, product quality, and service quality to customer loyalty with F value (213,443) > F table (2,667), therefore the three variables is feasible to explain the variable of customer loyalty. These result imply that trust, product quality, and service quality have the significant role to customer loyalty due to this three factors give certain assumptions in the customer’s mind before doing repeat purchases.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Kepercayaan, kualitas produk, kualitas layanan, dan loyalitas nasabah. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Art |
| Depositing User: | Magang Magang Siswa |
| Date Deposited: | 20 Feb 2024 02:52 |
| Last Modified: | 20 Feb 2024 02:52 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1740 |
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