Eraningsih, - (2012) Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Pembelian Minuman Isotonik Pocari Sweat Di Semarang. Other thesis, STIE Bank BPD Jateng.
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Abstract
Marketing is an activity which manage of the flow of goods and service from the producen to the customer. Marketing happenes if the customers feelsatisfied whit is changes. Managament of marketing Populations in this research are customer drinking isotonic Pocari Sweat in semarang Sampling tenique was using accidental sampling, and sampling as many as 100. The method of analysis used multiple linear regression analysis using SPSS, in which previous data multicollinearity test, and heterokedascity test. The analysis showed that the product decision of purchasing of 0,037, the price significantly affect the 0,037, the place significantlyaffect the 0,001. The promotion ignificantlyaffect the decision of the purchasing of 0,001. The goodnesssize of the reseachmodel is 80%.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Produk, Harga, Saluran distribusi, Promosi dan Keputusan pembelian |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Art |
| Depositing User: | Magang Magang Siswa |
| Date Deposited: | 20 Feb 2024 03:08 |
| Last Modified: | 20 Feb 2024 03:08 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1709 |
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