Mustikasari, Prima Nuring (2012) Analisis Faktor Lingkungan, Faktor Individu Dan Faktor Psikologis Terhadap Pengambilan Keputusan Pembelian Konsumen. Other thesis, STIE Bank BPD Jateng.
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M.06.12 Prima Nuring Mustikasari - 1M071107.pdf Download (2MB) |
Abstract
Along with the development of technological development, even more rapidly. During its development, has been popping up various types of computers that are tailored to the needs of consumers at this time as well as desktop computers or often called a PC (Personal Computer), notebook, netbook, and tablet PCs. With a notebook, the need for information and communication technology individuals who have high mobility will be overcome because the shape of a simple notebook, lightweight, and easy to carry wherever will lighten their work. For all these reasons are often considered as a replacement notebook PC (personal computer). As noted Dwi Djoko K. et al that Acer is one brand that is widely used consumer notebook. Acer has become a vendor that is able to occupy the highest market share for three consecutive years. In the present study used a sample of 97 respondents. Using purposive sampling techniques Sampling, analysis used was multiple regression. Based on calculations drawn the conclusion that there are positive effects of environmental variables on the purchase decision. There is a positive influence of individual variables to the purchase decision. There are positive effects of psychological variables on the purchase decision. Based on calculations from known or adjusted coefficient of 2determination R of 66% of purchase decisions are influenced prediction of each variable, namely the environment, individual, and psychological. The rest 34% influenced by outside factors such variables.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | lingkungan, individu, psikologis, dan pengambilan keputusan pembelian |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HJ Public Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Art |
| Depositing User: | Magang Magang Siswa |
| Date Deposited: | 19 Feb 2024 05:07 |
| Last Modified: | 19 Feb 2024 05:07 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1697 |
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