Pangestu, Rizaldi Ricky (2023) PENGARUH PROMOSI, PERSAINGAN USAHA DAN KUALITAS PRODUK TERHADAP MINAT BELI ( Studi pada produk Kopi Ganapatih di Banjarnegara Jawa Tengah ). Other thesis, STIE Bank BPD Jateng.
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Abstract
Abstrack The purpose of this study is to analyze promotion, business competition, and product quality on buying interest from the people of Banjarnegara Regency. The population of this study included all people in Wanadadi District, Banjarnegara Regency, totaling 29,398 people. The research sample is 100 respondents in Banjarnegara City. This study uses primary data as a source of data obtained from the results of the questionnaire. This research is a quantitative research using multiple linear regression analysis method. The tool used in this research is IBM SPSS (Statistical Program for Social Science). The results of this study indicate that the variables promotion, business competition, and product quality have a positive and significant effect on purchase intention
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Abstrak Tujuan dari penelitian ini adalah menganalisis promosi, persaingan usaha, dan kualitas produk terhadapminat beli dari masyakarat Kabupaten Banjarnegara.Populasi penelitian ini meliputi seluruh masyarakat yang ada di Kecamatan Wanadadi Kabupaten Banjarnegara sejumlah 29.398 orang. Sampel penelitian berjumlah 100 responden di Kota Banjarnegara. Penelitian ini menggunakan dataprimer sebagai sumber data yang diperoleh dari hasil kuesioner. Penelitian ini merupakan penelitian kuantitatif menggunakan metode analisis regresi linear berganda. Alat yang digunakan dalam penelitian ini adalah IBM SPSS (Statistical Program for Social Science). Hasil penelitian ini menunjukkan bahwa variabel promosi, persaingan usaha, dan kualitas produk berpengaruh positif dan signifikan terhadap minat beli |
| Uncontrolled Keywords: | promosi, persaingan usaha, kualitas produk, minat beli |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 31 Aug 2023 08:12 |
| Last Modified: | 31 Aug 2023 08:12 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1334 |
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