PENENTU NIAT UNTUK MENGGUNAKAN LAYANAN JAMSOSTEK MOBILE : SEBUAH HUBUNGAN PANDANGAN PEMASARAN TERPADU (Studi pada Penggunan Layanan Aplikasi JMO BPJS Ketenagakerjaan Cabang Pekalongan)

Diana, Farah (2023) PENENTU NIAT UNTUK MENGGUNAKAN LAYANAN JAMSOSTEK MOBILE : SEBUAH HUBUNGAN PANDANGAN PEMASARAN TERPADU (Studi pada Penggunan Layanan Aplikasi JMO BPJS Ketenagakerjaan Cabang Pekalongan). Other thesis, STIE Bank BPD Jateng.

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Abstract

This study aims to examine the effect of trust, attitude, subjective norm, perveived behavior control on intention to use JMO and the mediating role of attitude on the relationship of trust to intention to use JMO members of BPJS Ketenagakerjaan Pekalongan Branch. The study population was participants of the Pekalongan Branch of Employment BPJS with a sample of 97 respondents obtained using an accidental sampling technique. Data analysis uses smart PLS by going through the outer model and inner model stages. The results showed that trust, attitude, subjective norms, and perveived behavior control had a positive effect on the intention to use JMO. Attitude plays a role in mediating the relationship of trust towards the intention to use JMO participants of BPJS Ketenagakerjaan Pekalongan Branch Keywords: trust, attitude, subjective norm, perveived behavior control, intention to use

Item Type:	Thesis (Other)
Additional Information:	Penelitian ini bertujuan menguji pengaruh trust, attitude, subjective norm, perveived behavior control terhadap intention to use JMO dan peran mediasi attitude pada hubungan trust terhadap intention to use JMO peserta BPJS Ketenagakerjaan Cabang Pekalongan Populasi penelitian adalah peserta BPJS Ketenagakerjaan Cabang Pekalongan dengan sampel berjumlah 97 responden diperoleh menggunakan teknik accidental sampling. Analisis data menggunakan smart PLS dengan melalui tahapan outer model dan inner model. Hasil penelitian diperoleh trust, attitude, subjective norm, dan perveived behavior control berpengaruh positif terhadap intention to use JMO. Attitude berperan memediasi hubungan trust terhadap intention to use JMO peserta BPJS Ketenagakerjaan Cabang Pekalongan
Uncontrolled Keywords:	trust, attitude, subjective norm, perveived behavior control, intention to use
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Wisudawan S2
Date Deposited:	04 Jul 2023 02:03
Last Modified:	04 Jul 2023 02:03
URI:	http://eprints.stiebankbpdjateng.ac.id/id/eprint/1121

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